PR Marketing Director College Job ID: 319773
Location: Paradise Valley Community Coll
Full/Part Time:
Regular/Temporary: Regular
Salary Range

$93,055.00 - $120,971.50/annually, DOE
Grade

123
Work Schedule

Monday - Friday, 8am - 5pm
Summer Hours: Monday - Thursday, 7am-6pm
Work Calendar

12 Months
Maricopa Summary

Are you looking for a place to work where you can make a real difference in the lives of over 200,000 college students every year?
Would you like to be part of an organization that adds $7.2 billion dollars to the economy and supports nearly 100,000 jobs in the fastest growing county in the United States?
Whether you're teaching, working, or learning Make It Happen At Maricopa County Community Colleges!
About Us
What's Currently Happening at Maricopa

• Many of our campuses have received grant awards through the National Science Foundation to improve undergraduate STEM Education: Hispanic-Serving institutions program (HSI Program).
• Commitment to diversity, inclusion, equity and employee groups to create an environment of shared governance
• One of the largest community college systems in the country
• 2020 Healthy Arizona Worksites Program recipient
• Named 19th Best Employer for Women by Forbes
• 2019 No. 42 in Arizona's Best Employers

Campus Statement

Paradise Valley Community College (PVCC) is a https://www.google.com/url?q=https://www.paradisevalley.edu/learning-centered-college/learning-centered-college-action&source=gmail&ust=1698940023293000&usg=AOvVaw1sdRh5b9vQVqPVlJDPCoqK" href="https://apptrkr.com/get_redirect.php?id=5057061&targetURL=https://www.paradisevalley.edu/learning-centered-college/learning-centered-college-action" target="_blank">Learning Centered College that supports a https://www.google.com/url?q=https://www.paradisevalley.edu/community/diversity-and-inclusion&source=gmail&ust=1698940023293000&usg=AOvVaw0PXPn6LmJxPw7ouJF4lKDg" href="https://apptrkr.com/get_redirect.php?id=5057061&targetURL=https://www.paradisevalley.edu/community/diversity-and-inclusion" target="_blank">diverse and inclusive environment where mutual respect, equity and understanding and incorporating views from dissimilar frames of reference are encouraged and valued. Please review PVCC's https://www.google.com/url?q=https://public.tableau.com/shared/CR8GKKBTC?:display_count=y&:origin=viz_share_link&:embed=y&source=gmail&ust=1698940023293000&usg=AOvVaw0JGXfWTsDY3sW2zpcYL-iV" href="https://apptrkr.com/get_redirect.php?id=5057061&targetURL=https://public.tableau.com/shared/CR8GKKBTC?:display_count=y&:origin=viz_share_link&:embed=y" target="_blank">track record and join us on our continued path of student success.
PVCC's Commitment to Diversity, Equity and Inclusion: As a college we embrace equity, engagement, inclusion and innovation. We seek to continuously improve our campus through diverse identities, expertise and perspectives. We are committed to creating engaging relationships that inspire and support all learners to increase their capacity for personal growth and positive social change. PVCC provides access to these opportunities in a welcoming, inclusive, and supportive environment for all our students, employees, and community members.
Benefits

The Maricopa County Community College District (MCCCD) is committed to providing you with a competitive, comprehensive benefits program that provides the care you and your family need to lead healthy and productive lives. Our benefits are designed to provide support for every life stage and lifestyle in our community.
Benefits & Perks Options:

• 20 paid observed holidays
• Arizona State Retirement System (ASRS) & 12% Employee Contribution Match (Pension, Long Term Disability, and Health Insurance)
• Paid vacation, sick, and personal time
• Maricopa Employee Store: Perks & Gears (exclusive discounts and offers for Maricopa Community Colleges faculty and staff)
• Annual professional development growth funding
• Tuition reimbursement for employees and dependents
• Flexible work schedules
• Maricopa Employee Health & Wellness Program:
  • Sight-On-Site Eye Care Services
  • Diabetes Empowerment Education Program
  • Mobile On-site Mammography Screenings
  • Employee Assistance Program (EAP)
  • Wondr online program that teaches clinically-proven, healthy habits that lead to less stress, better sleep, weight loss, and more
  • Pre-Retirement Events
• Public Service Loan Forgiveness (may forgive the remaining balance on a federal student loan made directly by the U.S. Department of Education after qualifying).
• 10 Maricopa Affinity Resource Employee Groups (Celebrates diversity, embraces inclusion, and supports employees, students, and community!)

Job Summary

Paradise Valley Community College (PVCC) is seeking a Public Relations and Marketing Director who provides visionary leadership for public relations, marketing, and communications functions in alignment with the college's strategic vision and mission. Reporting directly to the Vice President of Administrative Services, this position will lead a team to develop and implement effective and comprehensive marketing strategies designed to increase PVCC's brand awareness and student enrollment as well as encourage partner engagement to advance new/existing programs and services. Directs internal/external communications, marketing campaigns, digital and social media initiatives, and works in alignment with the Maricopa Community College District.
The Public Relations and Marketing Director will also demonstrate constructive team-building principles, a dedication to putting students first, and a commitment to serving diverse and non-traditional college students. The Director provides leadership and strategic decision-making and demonstrates a commitment to student success, diversity, service excellence, innovation, and collaboration. The ideal candidate is a strong communicator, and is an effective partner to a diverse population of administrators, faculty, staff, district colleagues, and the public. To best serve the students, department, and college, this position requires a physical presence on campus.
Essential Functions

40% Redefine/reimagine PVCC's current brand strategy and drive that strategy to ensure alignment with the strategic plan and to increase enrollment, persistence, and graduation rates. Provides leadership for the marketing team that executes all aspects of public relations, marketing, and internal and external communications. Creates and implements communication plans, leads the marketing team in creating, managing, and administering all marketing, branding, and advertising strategies, produces and/or directs the creative development of all print and digital materials including the social media presence. Supervise marketing staff and marketing external contractors.
30% Content development to ensure that all public relations, proposals, qualification packages, presentations, and general marketing materials are competitive, portray our brand, and are best in class. Sends out press releases to all media contacts; collaborates effectively with all areas of the college to ensure branding and message is clearly defined and distributed across internal and external media platforms, channels, and targeted audiences. Responsible for all crisis communication.
20% Collaborates with all college areas to develop clear communication and promotional
strategies; informs and consults with executive leadership regarding strategy, outcomes, trends
and offers suggestions and input for continuous improvement. Works collaboratively with Maricopa Community College District Marketing to ensure alignment with and support of District Initiatives.
10% Creates a culture of data-driven, high-impact marketing practices. Manages all data analytics related to marketing, including google analytics, social media data, digital advertising analytics, etc, performs other related duties as assigned.
Minimum Qualifications

Bachelor's Degree from a regionally accredited institution in public relations, marketing, journalism or related field and five years of public relations and marketing experience that includes planning, managing and implementing associated programs and marketing campaigns and two years of management and supervisory experience.
OR
An equivalent combination of the conferred degree and directly related full-time work experience as described above sufficient to successfully perform the essential duties of the job such as those listed above, unless otherwise subject to any other requirements set forth in law or regulation, may be considered.
Desired Qualifications

1. Master's Degree or higher in Public Relations, Marketing, Communications or other closely related field
2. Supervision experience leading a marketing team and overseeing the development and execution of the marketing strategy to include working with external contractors.
3. Experience with optimizing online content through social media management, web design/content, email marketing, and digital advertising
4. Experience with managing the public relations communication in an enterprise level organization and /or public sector
5. Experience with analyzing marketing data and analytics, social media data, digital advertising analytics to enhance the colleges' marketing efforts
6. Demonstrated commitment to inclusivity in marketing messaging and efforts

Special Working Conditions

• May require possession of a valid State of Arizona Class D Driver's License or other state license; employee must meet district minimum standards regarding driving: https://www.maricopa.edu/about/careers/application-information#mvd
• To best serve our students, departments, and college community, this position requires a physical presence on campus.
• Travel to campus during interview/selection process will be at candidate's own expense
• MCCCD does not sponsor individuals for any type of work visas
• Will be required to travel or be assigned to all MCCCD locations
• Will require travel or work at the Black Mountain campus
• May require numerous evenings or weekends
• May require prolonged periods of standing, sitting and viewing a computer screen
• May be required to lift or carry up to #25 lbs.

How to Apply

Applicants are required to submit a cover letter and resume showing how the applicant meets the minimum and desired qualifications. All minimum requirements must be met at the time of the application.
Additional materials will not be accepted after the job posting has closed.
Missing materials or incomplete employment history will not be considered.
Please ensure your materials clearly provide the following information.

• Clearly illustrate how prior experience, knowledge and education meet the minimum and desired qualifications for this position.
• Indicate whether former or current employment is Full-Time or;
• Part-Time employment, to include Adjunct or Associate Professor (must include number of hours worked, contact hours or load)
• Provide employment history in a month/year format (e.g., 09/07 to 10/11) including job title, job duties, for each position held and name of employer for each position.
• Three professional references, preferably current and/or former supervisors. If references are not provided in resume upon application, they will be requested at time of interview.

Posting Close Date

Open until filled
First Review on Tuesday, March 19, 2024
Applications received after the review date may not be screened
EEO, Title IX, & Clery Act

Maricopa County Community College District (MCCCD) will not discriminate, nor tolerate discrimination in employment or education, against any applicant, employee, or student because of race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship status (including document abuse), age, disability, veteran status or genetic information.
Title IX of the Education Amendments of 1972, states: "No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving Federal financial assistance."
The policy of the MCCCD is to provide an educational, employment, and business environment free of gender discrimination. Incidents of misconduct should be reported to the college Title IX Coordinator, as outlined in policy, contact information is available at this link Title IX Coordinators.
The Clery Act is a Federal law requiring United States Colleges and Universities to disclose information about crime on and around their campuses. Crime reporting data for each of the Maricopa Community Colleges, as required under the Clery Act, is available at this link Clery Act.

To apply, visit https://jobs.maricopa.edu/psp/MCPAHPRD/EMPLOYEE/HRMS/c/HRS_HRAM_FL.HRS_CG_SEARCH_FL.GBL?Page=HRS_APP_JBPST_FL&Action=U&FOCUS=Applicant&SiteId=1000&JobOpeningId=319773&PostingSeq=1
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