POSITION SUMMARY

As a LYT Growth employee, you will work exclusively on our PickleRage brand. PickleRage, a leading indoor pickleball club franchisor, is on the lookout for a Franchise Marketing Manager to join our dynamic marketing team. This role is central to our growth strategy, focusing on executing digital marketing initiatives for our corporate clubs, enhancing our marketing processes, and providing exceptional marketing support to our franchisees. The ideal candidate is data-driven, experienced in digital marketing, and adept at executing innovative marketing strategies to support both corporate and franchisee growth objectives.

ACCOUNTABILITIES AND OUTCOMES

• Execution of Digital Marketing for Corporate Clubs
• Documentation of Marketing Processes
• Franchisee Marketing Support
• Lead Generation and Acquisition Strategies

TASKS AND RESPONSIBILITIES

• Serve as the primary marketing support liaison for franchisees, assisting with marketing strategy, campaign execution, and troubleshooting.
• Develop and execute digital marketing strategies to enhance visibility and engagement for our corporate clubs.
• Document marketing processes to ensure best practices and efficient operation across all marketing campaigns.
• Collaborate with the Director of Digital Marketing to create and present performance reports, highlighting KPIs and ROI for digital campaigns.
• Manage the structure and setup of digital marketing campaigns, ensuring comprehensive analytics and accurate performance tracking.
• Contribute to the creation of email and content marketing campaigns with a focus on customization and targeting for diverse personas.
• Propose and implement creative solutions for lead generation and conversion optimization.
• Work closely with the mar-tech, digital, and design teams to produce compelling content and optimize marketing communications.
• Analyze market trends and adjust marketing strategies to align with industry best practices.

KNOWLEDGE, SKILLS, AND REQUIREMENTS

• Bachelor’s degree in marketing; significant industry experience considered in lieu of degree.
• 5-7 years of experience in Digital Marketing, with a strong emphasis on demand generation and franchise support.
• Proficient in data analysis with a proven track record of making data-driven marketing decisions.
• Required experience with HubSpot, MailChimp, Pipedrive and/or similar CRM/marketing tools. .
• Familiarity with Google Search Console, Google Tag Manager, Google Analytics, Wordpress, and HubSpot CMS.
• Prior franchise marketing support experience is strongly preferred.
• Must be available during U.S. East Coast hours (8-5 p.m. ET). This position is REMOTE with occasional travel required.

WORK ENVIRONMENT

• This role is primarily remote, requiring a home-based office environment with minimal exposure to excessive noise or adverse environmental conditions.

PHYSICAL REQUIREMENTS

• Ability to sit for extended periods.

POSITIONS SUPERVISED:

• None