Are you looking to join an organization whose mission is to advance the financial services industry by empowering our members with knowledge, insights, connections and solutions? If so, LIMRA and LOMA, the world’s largest association of life insurance and financial services companies, which represents 1,100 member companies in 71 countries, including most of the world’s largest life insurance and retirement companies is the organization for you!

LIMRA and LOMA are the world's largest association of life insurance and financial services companies, which together represent more than 700 members in 74 countries, including most of the world's largest life insurance and retirement companies. Our mission is to advance the financial services industry by empowering our members with knowledge, insights, connections, and solutions.

We currently have an exciting and new opportunity for a Digital Marketing Specialist to join the Digital Member Engagement team in our Marketing & Communications division.

The ideal candidate will have broad marketing skills and be a creative and quick learner who thrives in a fast-paced, deadline-driven environment. In this position, you will manage and collaborate on all aspects of marketing including campaign development and execution, problem solving, web and digital development, measurement, customer segmentation and list creation, and customer relationships across LIMRA and LOMA’s enterprise product suite.

The individual will merge the concepts of graphics along with our guidelines with digital best practices to produce immersive digital experiences.

The Digital Marketing Specialist is a full-time position with a full benefits package that starts on day one. We also offer a ‘Work for Your Day’ extremely flexible hybrid schedule! 

Locations are either Atlanta, GA or Windsor, CT or potentially open to FULL TIME REMOTE for the ideal candidate

Responsibilities:

• Work closely with the Senior Website Marketing Specialist, Digital Marketing Specialist and Marketing Specialists to coordinate with key stakeholders and internal business partners to understand their needs.
  • Design and deliver web pages through layout, branding, and functionality.
    • Demonstrate contemporary web-design trends and techniques.
  • Update content and graphics as needed.
  • Coordinate with graphic designers as needed.
• Create and deliver effective, compelling and creative marketing targeted landing pages, promotions, e-newsletters, messaging and sales tools; manage email creation, content development and campaign execution.
• Build, Manage and Maintain email-marketing templates to support other marketers with emphasis on responsive designs that support inbox deliverability for subscribers.
• Support audience development efforts for Marketing.
  • Build and nurture targeted contact lists in Salesforce
  • Conduct data grooming in Salesforce and optimize contact information and member demographics
  • Develop segmented lists based on engagement behaviors and constituency with prospects
  • Work with Marketing Specialists and Segmentation Specialists to develop and execute creative email campaigns
  • Minimize list decay and unsubscribes while increasing productivity of email campaigns

• Recommend and deliver appropriate information, benchmarks and metrics by collecting data, providing analysis and identifying trends to support those recommendations
  • Aggregate and evaluate data related to Marketing activities, programs, campaigns, and tactics

Requirements

• Bachelor’s degree; marketing or business degree preferred
• 1-3 years’ work experience in a marketing position required
• Experience working with CRM platforms (Salesforce preferred)
• Proficiency withdigital marketing and email marketing platforms (such as Pardot, Exact Target, Constant Contact, Real Magnet, etc.)
• Experience with content management systems; possess working knowledge of HTML and CSS for web and email design
• Fast learner who is flexible and able to respond to frequently changing business needs
• Familiarity with content management systems (CMS), a plus.
• Exhibit a curious and creative mindset
• Highly motivated, proactive, resourceful; interact effectively with cross-functional teams
• Ability to work independently and drive/manage projects through completion
• Strong communication skills required to work effectively with internal partners and clients; able to ask insightful questions to better uncover and understand customer needs
• Fluency with Microsoft PowerPoint, Word, Excel and email automation
• Open and responsive to constructive feedback

ABOUT LIMRA and LOMA

LIMRA and LOMA is an international research and education trade association for the financial services industry, serving the needs of more than 700 member companies across 71 countries.

About LIMRA
Serving the industry since 1916, LIMRA offers industry knowledge, insights, connections, and solutions to help more than 700 member organizations navigate change with confidence. Visit LIMRA at www.limra.com.

About LOMA
Established in 1924, LOMA helps to advance the financial services industry by empowering more than 700 financial services companies to navigate change with confidence. Visit LOMA at www.loma.org.

Diversity and Inclusion
LIMRA and LOMA are committed to creating an inclusive workplace. Our commitment to diversity, equity, and inclusion extends to hiring individuals with unique perspectives and backgrounds. The range of experiences and viewpoints that our employees bring to work every day is a vital part of how we help members navigate with confidence.

We are an Equal Opportunity employer and do not discriminate on the basis of race, ancestry, color, religion, sex, age, marital status, sexual orientation, national origin, medical condition, disability, veteran status, or any other basis protected by law.

This Employer Participates in E-Verify. See the E-Verify notices.

Este Empleador Participa en E-Verify. Ver el E-Verify avisos.