LifeLine Animal Project is committed to the care and welfare of pets and the people who love them. The values we exhibit as an organization show the strength of our staff, our leadership and our community. We expect all employees to exhibit LifeLine’s core values as we complete daily tasks, provide services to clients and care for our animals.

The Marketing and Media Coordinator helps coordinate PR, social media and marketing efforts to drive adoptions, donations and awareness for LifeLine Animal Project. This position is a hybrid role (part remote/part in shelter) and supports marketing efforts by capturing content, working with media partners, assisting at events, posting to social media, coordinating projects/events and helping to highlight lifesaving programs and initiatives.

Essential Job Functions:

This represents a list of essential job duties. Other duties or special projects may be assigned as needed.

· Uphold the standards and values of LifeLine Animal Project:

Save Lives

Build Community

Be Compassionate

Be Exceptional Stewards

Take Responsibility

Be Courageous

Respect, Embrace and Celebrate Diversity

● Marketing

o Work with the marketing team to support and promote LifeLine events, programs and initiatives and to get the word out into our community.

o Develop content that supports adoptions, donations. events, programs, shelter needs and volunteer activities.

o Help manage the creation, print and distribution of flyers and signage.

o Manage event calendar postings for website & community calendars.

o Attend monthly events as brand ambassador & promote needs of the organization.

● Media:

○ Help provide monthly PR reporting stats via Meltwater

○ Help assemble press images and video packages for media requests

○ Help coordinate media responses, interviews and track down internal responses & data

○ Assist with media tours, interviews and responses

○ Provide assistance trafficking assets and Dog of the Week content to media partners

● Social/Content:

○ Seek out stories to promote the CAC (and across the organization)

o Help capture engaging video and photo content for LifeLine’s social channels

o Promote positive conversations, respond to messages, and escalate any concerns

o Help post, promote content on LifeLine Facebook groups to inform and engage our supporters and community.

· Other tasks as assigned.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

· Knowledge of photography, videography and content creation

· Must love animals and be comfortable working with large dogs

· Photography and video editing skills

· Public and media relations experience preferred

· Customer service experience preferred

· Experience with major social media platforms, including Facebook, Instagram, X and TikTok

· Professional experience using social media for business success is a plus

· Excellent and professional written communication skills

· Flexibility to react to changes in shelter priorities

· Bilingual in Spanish and English is a plus

Education and/or Experience:

Minimum of high school diploma or equivalent. One years’ experience in animal related field preferred.

Job Type: Full-time

Pay: From $19.00 per hour

Expected hours: 40 per week

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Weekends as needed

Application Question(s):

• Were you referred to this position by a current LifeLine employee?

Experience:

• Marketing: 1 year (Required)
• Media relations: 1 year (Required)
• Relationship building: 1 year (Preferred)
• Animal welfare: 1 year (Preferred)

Work Location: Hybrid remote in Atlanta, GA 30340