Job Summary:
Legal Soft is in search of a dynamic TikTok Ads Specialist to enhance our Lead Generation. The ideal candidate will have a robust understanding of TikTok's advertising solutions, including the TikTok Ads Manager, creative best practices, and the platform's unique user engagement features. This role is pivotal in managing a monthly ad spend of $20,000 and propelling our digital marketing strategies to capture the attention of our target audience on TikTok.
Key Responsibilities:
Strategy & Planning:

• Design, execute, and fine-tune paid advertising campaigns on TikTok to align with our marketing goals.
• Leverage insights into TikTok's algorithm and user behavior to develop campaigns that resonate with our target audience, optimizing for stages of the funnel from awareness to conversion.
Stay ahead of the curve with TikTok's evolving trends, features, and advertising policies to ensure our campaigns remain innovative and effective.Execution:

• Craft and deploy ad campaigns that perfectly blend with TikTok's organic content, emphasizing creativity, relevance, and user engagement.
• Experiment with various ad formats (e.g., In-Feed, TopView, Branded Hashtag Challenges) to identify what drives the best results for different objectives.
Work closely with creative teams to produce content that is native to TikTok, ensuring high engagement and response rates.Analysis & Reporting:

• Continuously monitor and analyze campaign performance, adjusting strategies in real-time to optimize results.
• Develop comprehensive reports that detail campaign outcomes, insights gained, and actionable strategies for future campaigns.
Assess ROI of ad spend, leveraging analytics to drive decisions on budget allocation and campaign improvements.Collaboration:

• Collaborate with other marketing team members to ensure campaign strategies are cohesive and aligned with broader marketing initiatives.
• Engage with content creators and influencers on TikTok to amplify campaign reach and impact.
Share insights and best practices with the team to foster a culture of learning and innovation in TikTok marketing.Qualifications:

• 3 years of experience in managing and executing ad campaigns on the TikTok platform.
• Comprehensive knowledge of TikTok Ads Manager and advertising policies.
Proficient in analyzing performance data to inform strategy and decision-making.Soft Skills:

• Creative thinker with the ability to produce innovative and engaging content ideas.
• Excellent communication skills, with a knack for storytelling that captivates the TikTok audience.
• Proactive, adaptable, and eager to dive into the fast-paced, ever-changing world of TikTok marketing.
Strong organizational skills, with an emphasis on detail and the ability to manage multiple projects simultaneously.This position offers an exciting opportunity to be at the forefront of digital marketing innovation, driving significant impact through one of the most popular social media platforms worldwide.