ESSENTIAL FUNCTIONS

Legacy Building Solutions is seeking a Digital Marketing Specialist who will play an integral role in growing our innovative brand and assist our sales team at events and with various marketing & presentation requests. This person will love teamwork but enjoys working independently and collaborating with multiple roles and cross functional teams. We’re looking for a versatile and tech savvy individual who enjoys both traditional marketing communications, event planning, and ever evolving marketing & sales trends, CRM strategies and inbound marketing. If you would enjoy being part of the Legacy family, we want to hear from you!

FT- hourly Position

JOB REQUIREMENTS

• Work with the Marketing Manager to develop marketing & communication projects with execution strategies and concepts that align with overall budget
• Collaborate with marketing and sales team members for various projects and marketing initiatives, gather content, and data as needed
• Assist in the development of marketing automation, inbound marketing campaigns, content strategies & inbound lead generation tactics
• Implement email marketing campaigns
• SEO and SEM management, keyword analysis, trends and optimization
• Paid media strategy (Google Ads, Facebook, LinkedIn)
• Research advertising trends and decide on appropriate ad placement
• Conduct market research to find answers about consumer requirements, habits and trends, and competitor analysis
• Brainstorm and assist in developing ideas for creative marketing campaigns 
• Act as a sales team liaison for distributing information to the sales team regarding marketing and PR activity, photos, videos, and marketing assets
• Create sales presentations with a high level of quality and appearance, print, bind, and ship as needed
• Undertake individual tasks of a marketing plan 
• Develop projects to create content that align with the marketing strategy
• Coordinate and lead video and photography shoots, shot lists, etc.
• Lead event planning and coordinate trade shows, marketing & promotion surrounding shows, team attendance, travel, sponsorship, shipping, promotion of show attendance, post-show wrap up, show budgets, and create & distribute agendas, etc. Lead overall communication between marketing and sales regarding all show details
• Assist in updating and maintaining the company website, backlinks, and general CRM maintenance
• Assist in the development and maintenance of social media presence
• Contribute to organizational effectiveness by maintaining marketing, media, and event calendars and supporting schedules, internal newsletter and office screen projection
• Create and distribute marketing & sales reports, assist in budget tracking and invoicing

EXPERIENCE

• Degree in Marketing, Communications, or Advertising
• 3-5 years of experience in the marketing and communication industry

SKILLS REQUIRED

• Excellent written and verbal communication skills
• Strong project management skills
• Event planning skills
• Hubspot knowledge a plus
• Salesforce knowledge a plus
• Excellent written and verbal communication skills
• Social media experience
• Be a creative person who is comfortable bringing ideas to the table
• Experience with Microsoft Office software - especially Microsoft Word and Excel
• Detail oriented self-starter who can work with minimal to moderate supervision

Competitive Wages and Benefits:

• Health, vision, dental and life insurance plan options
• Company paid life insurance at $10,000
• Paid Vacation and holidays
• 401(k) Contributions

We are an equal opportunity employer. All candidates for employment will be considered without regard to race, people of color, religion, sex, national origin, physical or mental disability, veteran status, or any other basis protected by applicable federal, state, or local law.