Reporting Structure:

Reports To: Director, Marketing
Direct Reports: NA

Overview

The Digital Marketing Manager will be responsible for developing and implementing the overall digital marketing strategy to drive customer engagement and generate leads. The Digital Marketing Manager will also collaborate with cross-functional teams to ensure the success of digital marketing campaigns.

Responsibilities:

• Develop and execute the company's digital marketing strategy to drive brand awareness and online presence.
• Plan and manage digital marketing campaigns across various channels, including social media, search engines, email, and display advertising.
• Monitor and analyze the performance of digital marketing efforts, including website traffic, engagement, and social media activities and campaigns.
• Collaborate with internal teams to create compelling content for digital marketing campaigns.
• Stay updated with the latest digital marketing trends and make recommendations for continuous improvement.

Education and Experience

• Bachelor's degree in marketing, communications, or a related field
• Proven work experience as a digital marketing manager or in a similar role
• Strong understanding of website development and design principles
• Familiarity with CRM and marketing automation systems
• Ability to manage multiple projects and meet deadlines

Knowledge and Skills

• In-depth knowledge of digital marketing strategies and best practices.
• Proficiency in SEO, SEM, social media marketing, email marketing, and content marketing.
• Experience with web analytics tools (e.g., Google Analytics) and marketing automation software.
• Strong analytical and problem-solving skills.
• Excellent communication and team management abilities.

Personal Attributes

• Ability to manage multiple competing priorities and business needs.
• Demonstrates agility and action planning to meet strict deadlines.
• Ability to handle confidential information with sensitivity and discretion.
• Proactive approach.
• Ability to work cross collaboratively at all levels of the organization.
• Results oriented and ability to motivate others to drive toward success.

Additional Information

FLSA Status: Full-time, Exempt
Location: Norwalk, CT
Work Authorization: Must be able to show evidence of authorization to work in the US without
employer sponsorship

EEO Statement

LBB Specialties is committed to providing a fair and equal employment opportunity for all employees and job applicants regardless of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, marital status, disability, medical history or genetic information, military service, or other non-merit based factors.

We believe that employees should be provided with a working environment that fosters productivity and the ability to work to the best of his/her ability. We do not condone or tolerate an atmosphere of intimidation or harassment based on race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, marital status, disability, medical history or genetic information, military service, or other non-merit based factors.

We expect and require the cooperation of all employees in maintaining a discrimination and harassment-free atmosphere.

Disclaimer

This job description is not designed to cover or contain a comprehensive listing of the activities, duties or responsibilities that may be required and these may change from time to time.