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1 Social Media Manager Job in Rehoboth, DE

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La Vida Hospitality
Rehoboth, DE | Full Time
$107k-135k (estimate)
2 Weeks Ago
Social Media Manager
$107k-135k (estimate)
Full Time 2 Weeks Ago
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La Vida Hospitality is Hiring a Social Media Manager Near Rehoboth, DE

Social Media ManagerJob DescriptionSummary of Position: As a Social Media Manager for La Vida Hospitality Group, you are a storyteller and self-starter who takes initiative and proactively introduces fresh ideas. You must be well organized, detail-oriented, with an analytical mind and a creative spirit that wields social media as a powerful way to connect to the La Vida Brands’ audience and beyond. You have the ability to turn ideas into attention-grabbing posts by mixing text, images, video and authentic interaction with our fans with the goal of inviting new populations into the brand lifestyles while also engaging our loyal followers. As part of the centralized La Vida Team, this position is collaborative in nature and should work well with the La Vida Creative team, as well as the rest of the marketing unit, reporting to the Creative Director. Must Enjoy the Ride!
Duties & Responsibilities:Social Media Management: Big Chill & Taco Reho
  • Collaborate with the team to develop and execute a consistent strategy around promoting the brands listed above across multiple social media channels (to be defined per brand)
  • Collaborate with various team members including LV Marketing Director, LV Creative Director, Brand Managers, Graphic Designers, and Marketing Coordinators to execute on strategic plans, messaging and accuracy of information
  • Maintain cultural awareness, communicating the values and voice of Big Chill (BC) and Taco Reho (TR) with all online interactions and messaging
  • Community management across multiple social platforms, responding to and interacting with our community in a positive and helpful manner
  • Interact with booked talent, partners and friends of BC and TR to execute social promotion with full accuracy
  • Consult BC and TR Brand Managers and LV Digital Marketing Manager on digital marketing content strategy and trends to drive brand awareness and growth
  • Collaborate with BC and TR Brand Managers on strategy spending of paid content
  • Manage digital ad strategy as it applies to social media channels; track & manage performance to share with brand leaders, allocate & track budget managed by Brand Manager or Brand Director
  • Engage with customers & followers; responding to comments; responding to reviews on social & communicating to the correct teammates about positive or negative experiences at the unit level
  • Analyze customer expectations based on past social media activity; monitoring digital engagement metrics
Content Creation - All La Vida Brands
  • Development, maintenance, and communication of content calendar for BC and TR with a 3-4 week outlook 
  • Create and manage content across multiple platforms including: Instagram, Facebook (local & brand pages), TikTok, and more, as they become relevant
  • Responsible for creating content for BC and TR; and will be asked to assist in content creation across all remaining LVH brands on a project to project basis
  • Collect and create content from existing collection of photo and video assets to create fresh posts that drive online engagement, drive sales initiatives and increase event attendance
  • Media asset management: Assist marketing team in organizing and managing assets including photo, and video media across all La Vida Hospitality brands
  • Be an expert of the BC and TR Brand Voice; creating content copy for social media
  • Create new content to fit strategic and creative intentions, and cultural moments
  • Live the brand & be a brand ambassador; make decisions in the best interest of the business at all times
Qualifications:
  • 5 years of professional content curation and social media marketing experience
  • Bachelor's degree in Marketing, Digital Marketing, or related field
  • Advanced knowledge of social media platforms
  • Strong ability to capture, edit and deliver high quality creative content (text, photo and video)
  • A strong understanding of marketing and social media strategies
  • Proven track record of growing and retaining social audiences
  • Experience managing a brand level social media strategy (paid & organic)
  • Excellent verbal and written communication skills
  • Strong ability to multitask while staying organized and on track with timelines
  • Critical thinking & creative problem solving
Hours & Pay: This salaried position pays $58,000-64,000/year based on experience with benefits and awesome employee perks. La Vida Hospitality Group offers unique lifestyle-based benefits geared towards doing what we do best - Enjoying the Ride & Celebrating our Tribe!
  • Benefits for salaried team - PTO & vacation, health insurance & wellness resources
  • Unlimited growth potential with vast career opportunitiesTravel & adventure opportunities
  • Team events & outings 
  • Local lifestyle perks like paddleboarding & kayaking discounts
  • Professional leadership development and continuous coaching, training, and mentorship
  • Food, beverage & retail discounts
  • Celebrate Wellness program dedicated to supporting employee wellness
...and tons more! We're firm believers in working & playing hard and we want to find people who share that same passion with us, so if that sounds like your kind of vibe, apply to join our team today!

Job Summary

JOB TYPE

Full Time

SALARY

$107k-135k (estimate)

POST DATE

05/01/2024

EXPIRATION DATE

06/30/2024

WEBSITE

lavidahospitality.com

HEADQUARTERS

Rehoboth Beach, DE

SIZE

<25

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The job skills required for Social Media Manager include Social Media Marketing, Social Media Strategy, Digital Marketing, Initiative, Brand Awareness, Social Media Management, etc. Having related job skills and expertise will give you an advantage when applying to be a Social Media Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Social Media Manager. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Social Media Manager positions, which can be used as a reference in future career path planning. As a Social Media Manager, it can be promoted into senior positions as a Social Media Communications Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Social Media Manager. You can explore the career advancement for a Social Media Manager below and select your interested title to get hiring information.

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If you are interested in becoming a Social Media Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Social Media Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Social Media Manager job description and responsibilities

As the team lead, the social media manager will need to supervise junior team members, set up processes, and even manage multiple projects.

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Manages marketing and advertising on social media.

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Social media management requires high level efficiency, from setting up an editorial calendar to keeping all relevant social media channels updated.

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Social media managers are responsible for communicating with clients about their strategy and ensuring that the client’s vision comes to life on social media channels.

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The social media manager also strategizes how to grow and further develop the business through social media.

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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Social Media Manager jobs

Becoming a social media manager takes more than having a social media account.

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Most social media managers also have soft skills that help them excel at their jobs.

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Social media managers often work with tight deadlines and may be on the receiving end of hurtful social media comments.

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There are no set qualifications for becoming a social media manager, although many entrants have a degree, and some employers require this.

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Content curation has always been a major part of social media marketing skills.

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Step 3: View the best colleges and universities for Social Media Manager.

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