**Assistant Manager, Consumer Intelligence, La Mer Global Marketing**

CAROUSEL_PARAGRAPH

* New York, United States

* Marketing

* 221733

* La Mer

La Mer ** Share Job**

** Job Description**

The mere mention of Crme de La Mer inspires intrigue, adoration and cultlike devotion. It all began when Dr. Max Huber, a physicist, embarked on a healing quest after a lab accident. Twelve years and 6,000 experiments later, Miracle Broth the legendary elixir was born. Since joining The Este Lauder Companies in 1995, La Mer has become the most coveted skin care brand in the world.

Position Summary:

The Assistant Manager, Consumer Intelligence position will support the business analytics function for La Mer. This role will report into the the VP, Brand Growth Intelligence and provide support to various cross-functional business partners in their efforts to drive the business, make informed business decisions, and deliver against critical business objectives. The Assistant Manager will have expertise utilizing and analyzing various business intelligence sources (syndicated data, CRM, market level data, custom consumer research, social/digital analytics, and consumer trends) to help influence decisions and action planning for both global and regional strategies that drive retail sales and growth. Primary focus to be business analytics (syndicated Beaute/NPD sales and CRM) data and analysis to draw conclusions and develop action steps for business objectives.

Responsibilities:

Work alongside key stakeholders to identify and extract all internal and external data required for business analysis. Support engagements with the selected internal clients and external vendors. Prepare the analysis of findings and recommendations and to drive analytics usage within the organization

Build learnings with recommendations for the organization through synthesis of data across all sources, including syndicated sales, CRM, social listening, ratings & reviews, online, custom primary research and corporate reports

Manage various types of global marketing analytics such as:

Quarterly market performance reports focused on syndicated sales and share, CRM and executive scorecards. Visualize data to be easily digested by senior management and cross-functional team members. Continue to evolve and modernize syndicated sales analytics capabilities, including Brand.com and Tmall data into the arsenal, to fuel & deepen global marketing team understanding of global consumer and landscape

NPL/GTM data and insights to support all new 5-star launches. Identify the target consumers for each launch and share sub-category expertise including market landscape metrics and competitive evaluations. Manage strong partnerships with cross-functional teams to develop analytics team inputs for launch strategies and product briefs. Drive insights integration into product and creative briefs for all large-scale programs and launches

Data synthesis sub-category and special topic review & discussion: develop deep insights into selected strategic categories and special topics to share with stakeholders across product marketing, consumer engagement and creative in cross-functional meetings and brainstorming sessions. Manage and integrate new data sources into reporting and combine full team resources to provide the most actionable and robust view for global marketing and broader organization.

New data and tools: identify and quickly come up to speed and be known as the expert in new data and tools available that can be integrated into everyday business to deliver value added strategic insights

Syndicated and CRM data to support annual strategy cycles, preparation taking place two times per year. Infuse data analytics into the strategy & innovation frameworks to provide grounding for trajectory for future brand growth

Ad-hoc Analyses: Support through ad-hoc analyses requested around performance, measurement, share, and other business questions as requested through our stakeholders. Partner with internal customers to work through unique business questions to help the brand understand how best data and insights can drive action. Bring together various data resources to clearly tell a story and present findings back to the teams

Brand and Innovation Strategy: Support strategy content with relevant insights and analytics, including (but not limited to): consumer / luxury insights, Global Consumer Metric Model updates, priority consumer segmentation granular insights and slides, subcategory growth estimates (in partnership with Finance) and regional opportunities, full Appendix support slides, presentation back up support (in partnership with Finance), ad-hoc analyses as described above

**Qualifications**

Must possess excellent oral and written communication skills and a proven ability to build collaborative partnerships

2-3 years of relevant work experience (in marketing/advertising/market research/digital/ecommerce)

Preferred syndicated data (Nielsen/IRI/NPD)/CRM analytics experience from a fast-paced client-side or agency organization

Ideal candidate will have at 1 years of experience in CPG analytics with mastery in using related self-service tools (Nielsen/IRI/NPD/Beaute, Tableau, CMS), excel and related software

Effective influencing and listening skills, as well as flexibility, a strong work ethic, and being a strategic thinker are valued skills. Service orientation and results focused

Can handle a heavy workload with competing priorities

Preference for experience in beauty is highly desirable

Ideal candidate will be self-directed and have data analytics experience including pulling and analyzing data. Good business judgment and quick learner with high energy level. Capable of thinking out of the box, while being strategic and analytical with a passion to win

Degree in mathematics, statistics or digital marketing/advertising highly desirable

BA/BS required, MBA a plus

**Job:** Marketing

**Primary Location:** Americas-US-NY-

**Job Type:** Standard

**Schedule:** Full-time

**Shift:** 1st (Day) Shift

**Job Number:** 221733

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.