Description

Job Title:

Sr Director of Regional Sales & Execution, La Colombe

Summary:

Our Sales Force is the face of La Colombe.We make sure every coffee we sell meets a happy customer.We’re a dedicated team. And it’s easy to be dedicated when you’re a part of something much bigger than yourself. We’ve got an insatiable appetite for making a difference.

The Sr Director of Regional Sales & Execution will lead, manage and develop the execution arm of La Colombe across all regions of the US. In this role, the Sr Director will ensure La Colombe is top of mind with regional and independent accounts, KDP distribution teams, and the ISO & PASO distribution markets. They will connect commercial driven priorities with local opportunities to deliver La Colombe’s business goals through effective communication, creative selling solutions and developing/coaching the team members to effectively and efficiently execute Regional Sales KPIs.

The responsibilities of this position include:

• Build regional and territory sales plans to drive execution and meet sales targets
• Partner with the KDP distribution network to ensure execution in-store of La Colombe RTD Coffee for both National and Regional customers
• Influence and partner with ISO & PASO distribution networks to optimize sales and execution targets
• Develop a team that acts as La Colombe brand ambassadors in the field educating both local and regional KDP and IPSO teams
• Ensure wiring is complete between KDP network and retailer. This includes product availability by item, void closures, order frequency, and service levels
• Execute our sales and merchandising strategy to achieve sales plan, incremental display, and market share objectives
• Participate & support in marketing, sales, and educational events that lead to growth and brand awareness in each region/territory
• Execute national and regional retail programs designed to achieve incremental profitable sales volume, merchandising impact, and optimize distribution
• Act as a cross-functional lead between LC Commercial, Brand Sales, and Marketing teams to drive success and sales goals
• Support and lead the team in driving distribution & share growth through shelving, new item, void closure and reset activity
• Work collaboratively with HQ Brand Sales Team and Customer Solutions Team to drive sustainable solutions for sales and brand performance opportunities
• Recognize retail trends and steward back to the internal and external clients, in order to influence strategy and development of the initiatives
• Willingness to travel 70% of the time or as needed to ensure the distribution network is successful

Qualifications

The requirements of this position include:

• Bachelor’s degree required
• 10 years of experience, or combined experience of demonstrated ability and high level performance across selling, influencing and in-store execution
• Strong selling skillset and ability to influence at customer level and internally
• Previous people management experience
• Self-motivated with proven ability to work independently within a large market and multitask across a geographical area
• Effective time-management & scheduling skills, with the ability to balance multiple projects simultaneously
• Strong interpersonal and communication skills and ability to effectively convey markets insights & conditions back to management
• Ability to think, formulate & present alternative ways to go to business in respective markets
• Must have a personal vehicle and excellent driving record for use during work hours
• Willingness to travel 70% of the time or as needed to ensure the distribution network is successful