Description

JOB BRIEF: As the marketing specialist, the Leasing Consultant is responsible for outreach marketing, and is instrumental in developing marketing plans and strategies in order to maximize occupancy.

FUNCTIONS OF THE JOB

• Greets and welcomes all visitors, residents and prospective residents.
• Answers telephone inquires. Encourages prospects to schedule appointments by utilizing creative closing techniques and overcoming objections.
• Must be knowledgeable regarding the apartment community, its amenities, the surrounding community, and its competition.
• Frequently shops competition (at least monthly) to improve sales technique and gain awareness of market comparables.
• Weekly outreach marketing to local businesses, preferred employers, etc. to establish and maintain positive relationships for referrals.
• Responsible for compiling and maintaining database of market comparables.
• Responsible for utilizing social media advertising
• Meets prospective residents and records information on guest card to ascertain needs and qualifications.
• Responsible for daily data entry of all leads (phone calls, e-mails and visits) and marketing sources.
• Responsible for conducting daily follow up with prospects.
• Responsible for daily inspection of display unit and or “show” apartments, amenities and the “leasing lane”. Promptly freshens as needed and reports any needed concerns or repairs needed.
• Exhibits a positive customer service attitude and represents the community and company well.
• Emphasizes features, benefits, and positive life style rewards of the community.
• Responsible for touring prospective residents, and balancing prospect’s needs with overcoming objections.
• Carefully conducts application verification process to ensure qualified applicants and submits to manager for approval.
• Inspects rented unit and checks keys well in advance of move in date.
• Prepares lease agreement. Collects initial fees and assists resident throughout move in process.
• Prepares and processes lease renewals and required paperwork for the renewal.
• Data entry of service requests, application information, market surveys, etc.
• Performs any additional duties assigned by Manager or Area/Regional Supervisor.

Scheduling: The schedule is based on business necessity, i.e. traffic flow. Frequently requires weekend and evening hours. During times of emergencies, heavy work-loads or other company needs, there will be times when overtime is required.

Supervisory Responsibilities: This job has no supervisory responsibilities.

Education and/or Experience:

• High school diploma or GED required
• Prior marketing or sales experience required; customer service experience helpful.

Requirements

Driving/Traveling Requirements:

• Frequent need (33% to 66% of the time) to utilize personal transportation to inspect apartment property and surrounding neighborhood, outreach marketing and any other business activities.
• Must have valid driver's license and automobile insurance