Location: Remote at Somerville, MA - Kohler Energy

Opportunity

The Marketing and Sales Enablement Manager is responsible for delivering profitable revenue growth for Heila Technologies through deploying innovative marketing strategies to drive brand awareness, lead generation, and increased sales. A core responsibility of the role is the enablement of sales and marketing teams with processes, tools, insights, data, technology, training, and program development. The role directly supports sales; however, it is cross functional in nature and must collaborate closely with multiple teams and Kohler business units including engineering, product development, marketing, applications, and project management. This role must gain alignment with key stakeholders and implement strategic, technological, operational, and performance enhancements to drive sales productivity.

Specific Responsibilities

• Implement a comprehensive dynamic marketing strategy that aligns with organizational objectives and leverages the most effective tactics including digital/social platforms, tradeshows/events, webinars, and SEO/SEM to deliver results
• Own the overall funnel from marketing to sales and create best-in-class lead generation and funnel management process that delivers insights, increased efficiency, and greater productivity
• Own the CRM system and implement best practices and enhancements that drive efficiency, insights, and robust pipeline management resulting in increased close rates and faster sales velocity
• Develop metrics and reporting on critical KPIs including revenue, conversion rates, NPS, qualified lead count, web traffic…etc. that provides meaningful data driven insights
• Design and provide effective and measurable enablement, training materials & programs for all stakeholders. Ensure creation and dissemination of all sales enablement collateral including playbooks, pitch decks, data sheets, call scripts, FAQs, competitive battle cards, etc.
• Collaborate with Heila’s Sales, Strategy, Product, and Engineering Teams to launch new product features, offerings, and pricing leveraging market research as well as consumer and industry insights.
• Lead website design and content, digital advertising, paid search and display, email marketing, referral marketing, SEO and landing page conversion testing.
• Lead the planning, design, and execution of Heila’s presence across all relevant social media platforms.
• Develop a solid understanding of the customers, markets, distribution channels, and competitors to execute a needs bases approach to process improvement
• Create comprehensive OEM, Distributor, and other strategic programs/channels to profitably grow sales and market share.This includes all relevant collateral, technologies, stakeholder commitments, training material and incentives.
• Lead, mentor, develop, and empower a team of marketing professionals to support corporate objectives
• Build and own account management function to ensure that the customer lifecycle is best in class, provide excellent customer services, explores upsell opportunities, and retains customers