We're looking for a performance rockstar to lead Growth Strategy at Klarity. In this role, you’ll be responsible for building and executing strategies to grow Klarity’s community of patients. This is a rare opportunity to contribute to building a social service that has the power to transform people's lives for the better. We’re looking for an enthusiastic leader who is simultaneously a creative marketer, community builder, and growth hacker. You have a sensibility for both elevated brand strategy and shrewdly brilliant acquisition and retention tactics. You are passionate about posting impressive KPIs and growing community in a meaningful way—user engagement and delightful experience are core to your strategy.

Responsibilities:

• Lead all components of Klarity’s growth strategy — acquisition, engagement, retention, and all things related to growing our patient-based community with depth and integrity.
• Strategize, manage, and optimize our marketing channels (Instagram, Facebook, YouTube, email, affiliate, SEO, etc.) to increase performance at all levels of the funnel.
• Develop an A/B testing framework and reporting structure for the Marketing team to continuously iterate on creative brand strategy.
• Closely monitor, quickly iterate, and obsessively optimize campaign performance. Provide powerful, actionable insights and own the execution of tactics supporting growth.
• Collaborate cross-functionally with Engineering, Product, Marketing, and Operations.
• Optimize the landing page and funnel experiences to improve traction and conversion, continuously enhance lead capturing and nurturing system (e.g. Automating Multi-Channel Re-Engagement Campaigns)
• Discover and collaborate with agencies to achieve the monthly growth goal
• Enjoy great teamwork, have lots of fun, and take pride in building a world-class mental health product that makes a difference in people's lives

Requirements:

• 7-10 years of experience in growth hacking, digital marketing, performance
• Hands-on experience with SEO/SEM, Facebook & Instagram Ads, Google & YouTube Ads, customer acquisition, analytics, growth hacking, SQL BI/data visualization
• A proven track record of building and executing growth strategies for start-up and/or hyper-growth consumer products or services.
• Strong performance marketing and CRM experience, plus proven expertise in A/B testing and experiment design.
• Mastery in storytelling using the tools of data, insights, and calculated intuition. Must be fluent in translating raw data into meaningful insights KPIs.
• Familiar with digital marketing performance including CAC, LTV, churn, conversion rate, retention rate, abandoned cart rates, multi-channel attribution, etc
• Ability to quickly spin up experiments and utilize sophisticated data analytics to test hypotheses and uncover opportunities
• You know how to think about users' entire lifecycle and easily identify where to focus your efforts
• You understand that managing users' lifecycle doesn't end with marketing channels and crosses across all customer touch-points, including product experience, community management and customer support
• High degree of familiarity with MarTech offerings and tradeoffs between products
• Experience work with fast-growing, high potential startup teams

• Preferred domain knowledge of Telehealth
• Preferred experience/knowledge of web UX design

Benefits:

• Healthcare Insurance
• Dental Insurance
• Vision Insurance
• Paid Time Off
• Flexible Schedule
• Remote Working

About Klarity

Klarity is a tech startup helping nurse practitioners to build private online psychiatric practice. Trusted by 20K patients & 100 providers, Klarity has helped host 500K video visits nationwide. Klarity is one of the fastest-growing digital health companies in 2021 (invested by top-rated Venture Capitals & Fortune 500 companies like Mucker Capital, Zoom, etc.). We're rated as an "Excellent" based on 500 reviews on Review.io.