Overview

Manage and work alongside a team of channel marketing and lifecycle managers to send daily deal campaigns and lifecycle campaigns across push, SMS, email, in-app messages, and on-site banners

Responsibilities

• Manage your team’s KPIs and regularly deliver progress updates across stakeholder teams. Hold your team accountable for their KPIs.
• Act as the spokesperson to other leaders about how the channels are performing, being able to speak to micro and macro tactics on the fly
• Be the subject matter expert for capabilities and use cases for our marketing tech stack, including what programs and features we use to deliver email, push, in-app messages, on-site banners, and SMS campaigns.
• Deploy scalable A/B testing to extract maximum ROI from channel communications
• Identify and communicate issues and failures in the retention channels and connect with the correct teams to drive resolutions and report on outcomes.
• Identify opportunities for automation and dynamic capabilities
• Own and suggest changes to our audience and segmentation strategies
• Coordinate with the B2B Sales Team on sponsored placements.
• Unify and build user preference centers in partnership with Content and Technical leads
• Champions and demonstrates a commitment to Kirkland’s Values

Qualifications

• Experienced: 4-6 years of D2C experience in CRM, lifecycle, and owned platform or channel management with a proven track record of increasing retention, traffic, and/or revenue
• Expert in attribution and measurement, viewing channel effectiveness through a holistic lens. Must have experience managing: email and SMS
• People Leader: 2 years leading and building high-performing teams. You're excellent at communication and have the ability to guide and support teams in a constantly evolving environment
• Data & Tech Savvy:
  • Focused on data and deeply familiar with tools to support retention and CRM efforts
  • Comfortable using Business Intelligence Tools, Email Creation/HTML, Email Platforms, Customer Data, and CRM Platforms
  • Familiarity with Braze is a huge plus.
  • Additionally, you understand the nuances and complexities of data but act as a simplifier for others because you are an exceptional communicator
• Adaptable:
  • Thrive in fast-paced environments and growth-stage companies
  • You have a high level of integrity and initiative, possess a learning mindset, and strive for continuous improvement in yourself while championing those same qualities in your team.
• Consumer obsessed
• Ability to work at a computer for an extended period of time