Overview

This Ecommerce Manager role encompasses a broad range of responsibilities to drive online sales, optimize user experience, and ensure the overall success of the ecommerce platform.

The eCommerce Manager will stay on top of new trends and developments within the eCommerce industry. The ideal candidate will have a background in eCommerce, digital marketing, and/or merchandising. To be successful in this role, you should have a solid understanding of the e-commerce industry. You should also be highly motivated, with a strong attention to detail and the ability to prioritize and manage multiple projects.

Responsibilities

• Lead and develop an ecommerce team, regularly providing guidance and support all while fostering a collaborative and innovative team culture
• Oversee and manage relationships with SEO vendors to optimize website visibility and ranking
• Develop and execute site merchandising strategies to enhance user experience and drive sales
• Collaborate with marketing teams to align promotions from a creative and messaging perspective
• Act as the representative for ecommerce in cross-functional meetings, ensuring alignment with business goals and objectives while providing insights and recommendations on ecommerce-related matters
• Manage the entire product lifecycle on the website, including accurate and compelling product copy and attributes
• Ensure product information is up-to-date and aligned with brand standards
• Streamline workflows to enhance efficiency
• Analyze and understand sales trends, performance metrics, and key drivers of ecommerce revenue
• Analyze and optimize customer journeys through the website, identifying pain points and areas for improvement
• Implement strategies to enhance user navigation and conversion rates
• Demonstrate a commitment to Kirkland's Values

Qualifications

• 3-5 years of experience preferred
• Experience in ecommerce, digital marketing and/or merchandising
• Knowledge of retail brands, products and trends as well as a firm understanding of the direct-to-consumer eCommerce business
• Self-starter with ability to lead and function independently with proven ability to work cross-functionally and across all levels of the company
• Demonstrated understanding of web technologies, browsers, analytics and content management systems and processes
• Basic understanding of html and css to enable the creation of new website page experiences to drive customer conversion and increased revenue.
• Prior experience working with retail focused web-platforms (ex. Websphere, Shopify)
• Proven ability to leverage website management tools to enhance the customer experience (ex. Bloomreach, Adobe Analytics)
• College degree, preferably in Business, IT or Operations Management