Brand Manager, Omnichannel Marketing Job Description You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. The marketing landscape is evolving rapidly, driven by the evolving shopper journey, and a revolution in technology and business models to serve these changing needs. From emerging eCommerce shopping platforms to significant advancement in retail media, CPG omnichannel (shopper) marketing is an exciting landscape of innovation. The Brand Manager-Omnichannel Marketing BCC (baby and child) plays a key role in accelerating Kimberly-Clark’s engagement with shoppers and is motivated to lead high-impact marketing activations that drive “win-win” opportunities for Kimberly-Clark and for Target, while also efficiently achieving volume, share, and profit objectives. In this role: Deliver annual marketing plans for key Kimberly-Clark brands at Target. Lead the development and execution of differentiated digital-first omnichannel marketing campaigns – inclusive of paid search (ie. Criteo & Google) and display media (ie. Roundel, Instagram, & Pinterest). Serve as point-of-contact for agency leads and drive clear communication for campaign KPIs, budgets, creative development, optimization, stakeholder engagement, and performance analysis. Build effective business relationships with Target, understand priorities, process & requirements, share thought leadership, and drive sell-in of brand priorities and big bets. Actively collaborate with Brand Teams, Customer Teams, Sales, Insights, Category, and other functions to support Joint Business Planning. Share weekly and monthly retail media performance headlines with key internal stakeholders, and gain alignment with leadership on what is needed to continue growing the business during “must-win” drive periods. Influence retail media teams to develop customized products and reporting that help grow our brands and categories at Target. Perform analyses and design strategic business presentations tailored to achieve realistic customer performance, and support K-C's Integrated Business Planning Process. Accurately develop sales and budget forecasts to ensure efficient planning. Keep team leader informed on status of plans and programs, changing conditions, requirements of marketplace, competitive activity, issues and accomplishments that may affect sales results. Practice and promote safe work habits and operations of company equipment. About Us Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, million of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you. At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark. Led by Purpose. Driven by You. About You You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business. In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications: Bachelors degree or equivalent in marketing or related field. MBA preferred. 5 years experience in shopper or traditional marketing and organic or paid search (ie. Criteo & Google) Prior CPG experience required. Ability to analyze relevant data, insights and information to identify opportunities, develop strategies and execute plans to address. Ability to collaborate, communicate and influence across the organization and with retailers. Ability to think and act strategically and to drive commercial planning and execution. Creative thinking and problem-solving skills. Strong project management skills. Total Benefits Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com. Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment. Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents. Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events. Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare. To Be Considered Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role. In the meantime, please check out the careers website. And finally, the fine print…. For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position. Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check. Additional information about the compensation and benefits for this role are available upon request. You may contact 866-444-4516 – when prompted for employee ID, say “OTHER CALLER” - or kcchrprod@service-now.com for assistance. You must include the six digit Job # with your request. Veterans and members of the Reserve and Guard are highly encouraged to apply. Kimberly-Clark will support in-country relocation for the chosen candidate for the role. The benefits provided will be per the terms of Kimberly-Clark’s applicable mobility policies. The benefits/policy provided will be decided at Kimberly-Clark’s sole discretion. #LI-Hybrid Primary Location Minneapolis Sales Office Additional Locations Worker Type Employee Worker Sub-Type Regular Time Type Full time Fueled by ingenuity, creativity, and an understanding of people's most essential needs, we're working to find new ways to make a positive impact on the world we share. Kimberly-Clark and its trusted brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Neve, Plenitud, Sweety, Softex, Viva and WypAll, are an indispensable part of life for people in more than 175 countries by helping individuals experience more of what's important to them. We use sustainable practices that support a healthy planet, build stronger communities, and ensure our business thrives for decades to come. To learn more about the company's 150-year history of innovation, visit kimberly-clark.com.