14 SEO Lead Jobs in Austin, TX
Kendra Scott is Hiring a SEO Lead Near Austin, TX
About Kendra Scott
We are a fashion-lifestyle brand of big dreams, colorful confidence, and inspired design. Founded on Family, Fashion and Philanthropy, we believe that our employees and customers are the heart and soul of our brand, and that giving back is the truest form of success. Fashion meets innovation in the design of our two state-of-the-art facilities based in the heart of Austin, Texas, and overflows into the design of our growing retail environment across the country.
Position Overview
Kendra Scott is seeking an experienced and results-driven Search Engine Optimization (SEO) Lead to join our dynamic e-commerce team. The SEO Lead will be responsible for developing and implementing our Search Engine Optimization strategy to increase our online presence, drive SEO traffic, and improve our non-branded traffic conversion rates. This role requires a strategic mindset and a hands-on approach to SEO, with a strong emphasis on collaboration with internal teams and external partners, to significantly impact our business goals.
Roles & Responsibilities:
- SEO Strategy and Execution:
- Develop and execute a comprehensive SEO strategy that aligns with our business objectives.
- Conduct keyword research, website audits, and competitive analysis to identify opportunities for growth.
- The ideal candidate will possess experience in Technical SEO, including a deep understanding of website architecture, crawling, and indexing issues, site speed optimization, and the implementation of structured data. Proficiency in conducting detailed technical site audits to identify and rectify SEO issues is preferred.
- Implement on-page and off-page SEO tactics, including content optimization, link building, editorial content, and technical SEO improvements.
- Agency Partnership and Management:
- Partner closely with our SEO agency to ensure strategies are effectively implemented and goals are met.
- Manage local listings leveraging GMB, MOZ and agency partnerships.
- Hold the agency accountable for performance, ensuring deliverables are timely, high-quality, and aligned with our SEO objectives.
- Content Gap Analysis:
- Identify content gaps by analyzing market trends, competitor strategies, and search data.
- Collaborate with the Web Merchandising team to develop and implement a content strategy that addresses identified gaps and enhances our non-branded traffic and conversion rates.
- Collaboration with SEM Team:
- Work closely with the SEM (Search Engine Marketing) team to ensure a cohesive and effective overall search strategy.
- Share insights and data between SEO and SEM initiatives to optimize search effectiveness and efficiency.
- Performance Monitoring and Reporting:
- Monitor and report on SEO performance metrics, providing insights and recommendations for continuous improvement with traffic and conversion.
- Stay updated on SEO trends and algorithm changes to ensure strategies remain effective and compliant.
Minimum
- Bachelor's degree in marketing, Business, or a related field.
- 5 years of experience in SEO, with a proven track record of improving SEO performance and achieving growth objectives.
- Demonstrated creativity and strategic thinking in solving SEO challenges.
- Deep understanding of SEO principles, Google Analytics, and SEO tools such as SEMrush, Ahrefs, or Moz.
- Strong analytical skills and experience with data analysis and reporting.
- Excellent communication and collaboration skills, with the ability to work effectively with internal teams and external partners.
- Experience managing SEO agencies, , with a focus on results-driven accountability.
- Technical proficiency with HTML/CSS and website administrations.
- Leadership and project management skills to lead SEO projects and initiatives.
- Familiarity with salesforce page designer or other CMS and e-commerce platforms.
- SEO experience at luxury/lifestyle brand.
- Knowledge of international SEO strategies.
- Customer Centric.
- Love of the consumer that drives desire to create compelling, memorable, and engaging retail experiences online.
- Value the importance of the customer relationship and the importance of every interaction with the consumer.
- Leadership.
- Delight in sharing success with subordinates and peers.
- A natural collaborator and ability to influence others.
- Talent for mentoring, developing, recruiting, and inspiring teams.
- Listen with empathy; be willing to champion ideas and people.
- Analytical Thinker.
- Utilize data to inform decisions.
- Focus on KPIs that can be tracked, tested, reported, and used to create actionable decisions to ensure performance.
- Desire to raise the voice of our customer through data, analysis, and elevated storytelling.
- Organized.
- Operate expeditiously, with prioritization of workload, to yield highest return on investment. Eliminate rather than create chaos.
- Comfortable working under deadlines, managing multiple priorities, taking initiative, and paying close attention to detail.
- Outstanding Communicator.
- Ability to present to large groups while inspiring and motivating action for implementation of ideas. Comfortable presenting to senior executives.
- Candid, direct and honest.
- Adept at both written and verbal communication.
Job Summary
Full Time
$95k-120k (estimate)
04/27/2024
05/16/2024
kendrascott.com
MIDLAND, TX
1,000 - 3,000
2002
$50M - $200M
Retail
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About Kendra Scott
We are a fashion-lifestyle brand of big dreams, colorful confidence, and inspired design. Founded on Family, Fashion, and Philanthropy, we believe that our employees and customers are the heart and soul of our brand and that giving back is the truest form of success. Fashion meets innovation in the design of our two state-of-the-art facilities based in the heart of Austin, Texas, and overflows into the design of our growing retail environment across the country. Since Kendra began this company in 2002, she has lived by three core values: Family, Fashion, and Philanthropy. She created a brand a...nd a culture that puts family first, constantly pushes the boundaries of fashion and design, and authentically values giving back and making a difference in the community. Those three pillars have become the foundation of our culture, and set us apart from the rest. We care deeply about the communities we call home, and are committed to making a positive impact on the world around us. Through events, programs, investments, and donations, we serve those who serve their community. Annually, we host more than 10,000 fundraising and awareness events, volunteer over 2,000 hours, and donate over $4.5 million, all for outstanding local and national causes.
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