Chase Auto is the #1 bank-owned (#2 overall) Auto lender in the US competing in 4 channels – OEM/Manufacturer Captive Partnerships, Dealerships (Retail), Consumer Services (online digital) and Dealer Commercial Services. You will be a Vice President working on B2B marketing strategies for our Retail Dealer Services organization. You would also act as the lead for our employee auto discounts including employee events, marketing channels, offers and increasing awareness. Marketing and communications for B2B will be developed for both the end clients (~12,000 dealerships) and the sales team (~110 relationship managers) responsible for the Dealership/Retail channel marketing strategy. You will work with the dealer channel leadership to determine the best way to support the business with regards to marketing/communicating new products or capabilities, supporting dealer events and managing branding and value propositions. Some of the efforts could also extend into the OEM/Manufacturer channel targeting their own relationship managers and to bankers that support the dealerships in their banking/investment relationships with JPMC. You will work closely with marketing colleagues to execute against the strategies. Some of the efforts will leverage the Salesforce Marketing Cloud technology to push communications out centrally or on a decentralized basis.

Responsibilities:

The VP, Marketing Manager will be responsible for:

• Marketing strategy for the dealer and employee channels working with colleagues to deliver via internal marketing channels
• Liaise with Auto public relations team to identify opportunities for PR
• Partner with the Auto product team to help define relevant products, segmentation and campaigns to communicate to DRMs and dealers
• Help develop, build and communicate the Chase Auto value proposition within defined customer channels
• Support reporting across initiatives and develop management presentations

Qualifications:

• 5 years of marketing background with experience in campaign management, direct marketing and project management
• Consumer financial and or marketing experience desired
• B2B auto experience working with dealerships or partners is a plus
• Exceptional communication skills, strong attention to detail and quality are required while working efficiently in a fast-paced environment
• Exceptional relationship development skills; ability to earn respect and trust among internal and external business partners and team members
• Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities
• Creativity and innovation with a focus on constant improvement

Superior written, presentation and oral communication skills