The Marketing Manager is responsible for ensuring that Jonti-Craft is presented in a positive light in all areas of exposure, including company website, catalogs, social media, radio, print, and customer advertising. This position works closely with the Sales department to decide what sales tools are needed. Also works with company management to consider new products and determine which products should be discontinued and manage advertising accordingly.

Essential Functions

1. Develop and implement marketing strategies to increase brand awareness and drive sales through our dealer network.
2. Works with Sales and Engineering departments to roll out new products, including features, images, and product information.
3. Develop and manage marketing budgets for various campaigns and initiatives.
4. Monitor industry trends and competitor activities to identify new opportunities and adjust marketing strategies accordingly.
5. Utilize Google Analytics and AdWords to track marketing performance, generate insights, and optimize campaigns.
6. Manage and optimize Amazon and other top customer's product listings to maximize visibility and sales.
7. Keeps all product information current and improves for products when possible.
8. Responsible for drafting and distributing emails to dealer network regarding all product changes and company updates.
9. Responsible for maintaining product photography and coordinating photoshoots for new photography.
10. Maintains all social media exposure and responds to any requests received via social media.
11. Responsible for all promotional items that can be used for trade shows, recruiting efforts, and employee retention. This includes purchasing clothing for employees and managing internal clothing store.
12. Maintain the Jonti-Craft website.
13. Instrumental in the production of flyers, catalogs, and print/digital ads.
14. Ensure marketing materials and company documents follow branding guidelines.
15. Presence in the workplace is an essential function of this position.

Additional Functions

1. May assist with planning, coordinating and organizing trade show efforts.
2. Assist with company functions.
3. Helps develop and support customer and company presentations.
4. Takes photos of internal events for documentation and social media.
5. Works with customers to ensure accurate representation of Jonti-Craft products.
6. Supports catalog and ad development and the flow of new content.
7. Attend trade shows as needed.
8. Manages trademarks with legal team.
9. Other duties as assigned.

Qualifications

• Bachelors Degree in Marketing or similar required.
• Minimum of 3 years of experience in marketing through a dealer network.
• Strong knowledge of Google Analytics and AdWords, with the ability to generate reports and insights.
• Proficiency in selling on Amazon and other web marketing platforms.
• Excellent communication, project management, and organizational skills.
• Ability to work both independently and as part of a team.
• Proficiency in Microsoft Office Suite, including Excel and PowerPoint.
• Possesses at least intermediate graphics abilities - familiar with Adobe Creative Suite products, image formats, clipping paths, and designing content from scratch.
• Intermediate familiarity with database and query tools, such as SQL, MS Access, Excel.
• Detailed eye with the ability and the desire to complete long and detailed spreadsheets with a high level of accuracy.
• Ability to work under deadline pressure and extra hours if needed on assignments.
• Customer-focused and a desire to complete tasks and present information in a manner that meets customer needs and preferences.
• Excellent communication and interpersonal skills required.
• Must be able to speak, read, and write the English language for safety.

Working conditions

Our office environment is a typical office environment and does not substantially expose workers to adverse environmental conditions. The position may require occasional visits to the shop floor. Our production environment includes a variety of environmental elements including loud noise, dust, and aromas. While this is an indoor operation, temperatures will vary with the outdoor temperature and some areas of the shop may be hot or cold.

Physical requirements

Office positions are usually sedentary. The ability to sit for long periods of time is required, although a standing desk is available. The noise level in the office is typically quiet to moderate. Occasional brief trips to the production floor may be required.

Direct reports

None.