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Position Overview:
Johnson Fitness and Wellness (JFW), the largest specialty fitness retailer in the US, is looking for a creative and strategic marketing professional that is motivated to propel our retail brand forward in new and inspiring ways for our customers.
Centered in JFW’s marketing department, the Brand Marketing Manager will drive business and customer growth through relevant storytelling and strategic implementation of marketing programs. The successful candidate will be comfortable building teams and programs from the ground up, with a strong background in project management and proven marketing leadership. This role will have a major impact on how JFW goes to market as an inspirational fitness and wellness brand.
Responsibilities:
Core Job Functions:
In partnership with the Sr. Director of Marketing, build strategic and tactical marketing plans that create a unique brand position for Johnson Fitness & Wellness in the fitness and wellness marketplace. Activities may include:
Managerial Job Functions:
Education:
Bachelor’s degree in marketing, Communications, Advertising or relevant field, or equivalent experience is required.
Experience:
Minimum of seven to nine years of cross-functional / multi-channel marketing experience, preferably in a retail environment
Previous experience managing teams and agency partnerships.
Other Requirements:
Benefits:
We offer an excellent compensation package and team-oriented work environment with growth opportunities.
Some of our outstanding benefits include:
Full Time
$102k-133k (estimate)
04/24/2024
05/07/2024
The following is the career advancement route for Brand Marketing Manager positions, which can be used as a reference in future career path planning. As a Brand Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Brand Marketing Manager. You can explore the career advancement for a Brand Marketing Manager below and select your interested title to get hiring information.
If you are interested in becoming a Brand Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Brand Marketing Manager for your reference.
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Quotes from people on Brand Marketing Manager job description and responsibilities
Researching and analyzing consumer behavior, market trends and competitor activity.
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Brand managers plan ways to promote and change the public perception of brands.
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Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
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Developing and implementing strategies that resonate with the target market.
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Marketing managers are often required to oversee and facilitate the activities of several different departments and offices.
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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Brand Marketing Manager jobs
Candidates must have an ability to think strategically and come up with campaigns.
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Aspiring managers must have a knowledge and understanding with market research.
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Brand Marketing Manager must know how to work with different kind of people.
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The field of marketing requires some amount of technical expertise and experience.
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They can use their communication skills to find out what the clients want and come to an agreement on what kind of marketing campaign best suits their needs.
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Step 3: View the best colleges and universities for Brand Marketing Manager.