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Johns Hopkins Carey Business School s Global Marketing and Communications department is seeking an experienced web design professional for the position of Assistant Director Web Design and Planning to lead the Carey web (carey.jhu.edu and our Inside Carey intranet) strategy, development, and execution, ensuring an advanced and competitive web presence, especially in the higher education field. The Assistant Director is a critical role in the organization as it will serve as the strategic lead for the school website with the goal of driving traffic and increasing site engagement for a seamless user experience for prospects, current students, faculty, alumni, and more. The incumbent must be able to work with both Carey s current primary Content Management System (CMS) platform Drupal and secondarily WordPress to support our blog and annual report microsites. In addition, this role will be responsible for identifying, leading and executing large-scale web projects and initiatives to further advance Carey s web presence. Reporting to the Sr. Director of Integrated and Digital Marketing, the Assistant Director will work interdepartmentally across Carey Business School and JHU at large. It is critical the individual in this role is able to work with a variety of stakeholders, both internal and external, including coordination of efforts with both Carey s IT and JHU IT teams.
The Assistant Director is expected to not just develop and present web strategies and plans, but also report regularly on key site performance, engagement and usage metrics, as well as, read outs on progress made against recommended strategies throughout the fiscal year. This role will have day-to-day management over the external digital agency relationship. In addition, they will oversee a full-time direct report and a part-time external contractor. The Web Strategy and Analytics Manager will own and lead Carey s search engine optimization (SEO) strategy and plans, including optimization suggestions for content, keyword growth tracking, quantifying the impact of search traffic, and vendor management. They will also lead tracking web performance via web analytics tools such as BrightEdge, GA4, Crazy Egg, and others in order to provide recommendations to all departments including Senior Leadership.
Specific Duties & Responsibilities
Web Leadership 50%
Search Engine Optimization Leadership 25%
Analytics & Reporting 20%
Other duties as assigned 5%
Special Knowledge, Skills & Abilities
Minimum Qualifications
Preferred Qualifications
Full Time
Colleges & Universities
$104k-143k (estimate)
04/11/2024
05/07/2024
prohealthhopkins.wordpress.com
BALTIMORE, MD
50 - 100
1992
JEANNE CHARLESTON
<$5M
Colleges & Universities