Vice President, Consumer Marketing

About the Company

Popular e-commerce marketplace for cars & trucks

Industry
Internet

Type
Subsidiary of a Public Company

Founded
1998

Employees
5001-10,000

Categories

• E-Commerce
• Digital Marketing
• Automotive
• Internet
• Chicago

Specialties

• Digital Marketing
• Automotive Online Advertising
• Automotive Industry
• Mobile Marketing
• Automotive Online Marketplace
• Content Marketing
• Data and Analytics
• Technical Solutions
• Data Solutions
• Automotive Retail
• Technology
• and Digital Solutions

Business Classifications

• E-Commerce

About the Role

The Company is seeking a Vice President of Consumer Marketing to lead the growth and engagement of its consumer audience. The successful candidate will be responsible for overseeing the brand's positioning, strategy, and execution, as well as product marketing, paid media, content partnerships, social media management, and SEO. This role requires a highly influential leader who can ensure a future-proofed approach to brand-building and traffic leadership. The VP will also be tasked with developing and managing relationships with agencies, the media marketplace, and strategic partners, and is expected to represent the company externally at industry events.Applicants should have a strong background in consumer marketing, with at least 15 years' of experience in a national brand, and a proven track record of innovation. A Master's degree in marketing is preferred, along with experience in digital media planning and buying, and managing budgets of over $100 million. The role demands a leader with a collaborative style, excellent communication skills, and a strategic mindset. The VP will be responsible for a team of approximately 20 marketing professionals and must ensure connectivity between B2C and B2B efforts to drive both sides of the marketplace. The ideal candidate will be highly analytical, with a strong sense of accountability and urgency to deliver goals and budgets.

Hiring Manager Title
Chief Marketing Officer

Travel Percent
Less than 10%

Functions

• Marketing