Description

Ipsen is growing and expanding our digital footprint! Come join our Ipsen team as we expand our offerings into the digital world.

Summary

The Marketing Specialist will implement data-driven strategies to optimize the effectiveness of marketing campaigns. This role will involve monitoring campaign metrics, introducing and refining marketing processes, streamlining marketing workflows, leveraging marketing automation, and managing marketing technology. They will also provide support in developing marketing materials and coordinating trade shows and other events.

Essential Duties and Responsibilities

• Manage Salesforce Account Engagement (Pardot) marketing automation platform, ensuring all tools are integrated into the system properly.
• Review marketing processes to find areas where technology can improve efficiency. 
• Develop and implement strategies to optimize campaigns and maximize ROI.
• Analyze data and generate reports to measure the effectiveness of marketing campaigns and make recommendations for improvements.
• Perform market research and competitive analysis to stay informed of industry trends and best practices.
• Analyze customer behavior and product/service demand to align strategy with current trends.
• Identify, plan and implement lead generating/lead nurturing opportunities.
• Manage email marketing campaigns.
• Manage SEO/website optimization.
• Manage Google Ads and Analytics platforms.
• Gather and analyze customer feedback and recommend strategies for improvements.
• Stay up to date on marketing automation tools, AI technology, communication platforms and other technologies.
• Work with other teams and stakeholders to communicate technology standards.
• Assist with other Marketing activities as requested such as tradeshow/event planning, graphic design, writing, photography, sales presentations, employee newsletters, etc.

Requirements

 Knowledge, Skills and Abilities

• Strong understanding of marketing analytics and reporting
• Proficiency in Google Analytics, Google Ads, SEO, WordPress (or similar CMS) and other social/digital platforms
• Excellent communication and organizational skills
• Ability to multitask and prioritize effectively
• Detail-oriented and highly organized
• Ability to work independently and think strategically
• Proficiency in Microsoft Office Suite, including Word, Excel, PowerPoint and Outlook
• Proficiency in CRM and marketing automation software (preferably Salesforce)
• Familiarity with Adobe Creative Suite, including Photoshop, InDesign and Illustrator
• Photography and video editing skills a plus
• Ability to travel as required to support trade shows or other events

Education and Experience

• Bachelor’s degree in Marketing, Communications, or a related field
• 3-5 years of experience in marketing operations or a related field

Physical/Visual/Mental/ Environmental Factors

The demands described are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

1. Regularly required to sit and use hands and finger dexterity. 

2. Occasionally required to stand, walk, reach with hands and arms.

3. Occasionally required to lift up to 10-20 pounds.

4. Regularly requires close vision, hearing and talking.

5. Exposure to moderate noise level while in office.

 All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran