Overview:

We are currently seeking a Director of Marketing with experience in Family Entertainment, Corporate Events or Hospitality & Nightlife. This is a leadership position that requires a proactive self-starter who excels in a fast-paced, dynamic environment and demonstrates expertise in strategic marketing. The ideal candidate will be a strategic marketer who is enthusiastic about building brand identity and leading marketing tactics for a unique indoor family entertainment center. iPlay America, The Event Center at IPA, Topgolf Swing Suite, The Loaded Spoon & Fundaes Arcade.

Key Responsibilities:

• Brand Development:
  • Develop and execute comprehensive marketing plans, advertising campaigns, earned media opportunities such as promotions, activations, and special events to enhance brand visibility and drive revenue.
• Competitor Research and Market Insights
  • Analyze market trends and consumer insights to identify new opportunities.
  • Research and present competitive industry trends and best practices.
  • Identify and target new audience segments and markets.
  • Working knowledge of google analytics, email serves such as mail chimp & excel database management.

• Campaign Management and Coordination:
  • Oversee strategy and development of digital marketing, social media, advertising, and public relations efforts from inception to completion.
  • Develop and secure earned media opportunities such as press and organic social content.
  • Manage growth of internal databases and communication through email and text campaigns.
  • Procure and oversee sponsors and community partners to build brand awareness.
  • Develop promotions and grow loyalty programs.

• Department Oversight:
  • Collaborate with marketing team to create engaging content and materials.
  • Work closely with all departments of the organization to align marketing efforts with company goals (operations, food and beverage, sales, etc.).
  • Coordinate website updates and oversee optimization and accuracy of company websites.
  • Manage outsourced marketing and venders.
• Budget and Financial Understanding:
  • Understand financial aspects, including research and development appropriations, and expenditures.
  • Manage the marketing budget and track ROI of campaigns.

Qualifications & Skills:

• Bachelor’s degree in business, marketing, or related field or equivalent experience
• 8 years of experience in marketing, preferably in the entertainment industry
• Proactive leader with strong leadership skills
• Excellent communication skills to collaborate with a close-knit team and cross-functional teams.
• Ability to manage multiple projects simultaneously while maintaining strong attention to detail.
• Proficiency in marketing analytics and data-driven decision-making
• Flexibility to work in a fast-paced environment and adapt to changing priorities.
• Strong Microsoft Office skills

Benefits:

• 401(k)
• Dental insurance
• Vision insurance
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Employee discount

We offer a competitive salary and generous benefit package.

Apply now to join our team and lead our marketing initiatives.