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The Department of Extension and Outreach at Iowa State University is seeking qualified candidates for the position of eCommerce Marketing Strategist, which will be classified as a Marketing Specialist II, for the Extension Store to manage all internal communications, social media, and product details. In addition, this position would also assist in the strategic planning of marketing Extension and Outreach tangible and digital educational products to the general public.
The eCommerce Marketing Strategist will lead the development of all art files used in creative digital applications, which may or may not include email marketing, social media marketing, presentations, newsletters, promotions, and landing pages. They may also lead the development and execution of all paid digital advertisement strategies with guidance from their supervisor. The position will author written content independently for various audiences, both internal and external, for marketing and journalistic purposes, as well as manage, author, and disseminate an internal monthly newsletter to all staff.
Together with the Digital Properties Manager, this position will regularly collaborate with Advancement marketing and communications staff and as needed, program area product managers and specialists, on vertical marketing opportunities. They will regularly work with Advancement marketing and communications staff to ensure Extension Store brand positioning materials align with ISU Extension and Outreach organizational marketing plans and brand direction.
They will also assist in the development and day-to-day management of user journeys for vertical markets within Salesforce Marketing Cloud. Creation and management of promotional landing pages and other unique eCommerce website page types may be required. The ability to research and analyze product data to determine promotional opportunities, with the assistance of their supervisor, and execute website modifications as needed will be necessary.
Product creation, management, and removal from the system will be a regular portion of weekly duties. This may include the need for regularly communicating with product managers about incoming shipments, pricing, demand, and more. Building and archiving of product web pages in a product management system will be ongoing.
The successful candidate will perform the above duties; provide timely and excellent customer service to all internal and external customers; and operate in an ethical manner in accordance with State, Federal, and organization policies and operations.
Candidates must be legally authorized to work in the U.S. on an on-going basis without sponsorship.
Level Guidelines
• Intermediate-level position with solid professional and/or technical skills working under general supervision to achieve goals
• Applies broad, working knowledge of the principles of the field to moderately complex, difficult, and varied problems and issues
• Exercises judgment within defined procedures and practices to determine appropriate action and resolve problems
• Responds to a broad range of inquiries and requests
• May provide training and/or direction to lower-level staff
• May lead projects of moderate scope and complexity
• Provides guidance to students
Full Time
Colleges & Universities
$57k-74k (estimate)
03/22/2024
05/08/2024
iastate.edu
AMES, IA
3,000 - 7,500
1879
WENDY WINTERSTEEN
$500M - $1B
Colleges & Universities
As the nations first public veterinary school, Iowa State Universitys College of Veterinary Medicine takes pride in its heritage while shaping the future of veterinary professional practice, education, research and service. Fully accredited by the American Veterinary Medical Association, the College of Veterinary Medicine is dedicated to the enhancement of health and well-being of animals and human beings. In order for us to carry out our mission, the college focuses on students within our Doctor of Veterinary Medicine program and our various graduate programs in each of our five academic depa...rtments Biomedical Sciences, Veterinary Clinical Sciences, Veterinary Diagnostic and Production Animal Medicine, Veterinary Microbiology and Preventive Medicine, and Veterinary Pathology. The college also offers combined advanced degree programs for concurrent DVM students including the Masters of Business Administration with Iowa States College of Business and the Masters of Public Health with the University of Iowas College of Public Health. On a daily basis we address the health of all animals including livestock, poultry, companion animals, equine, captive and free-ranging wildlife, exotic animals, and birds. Researchers in the college have a global impact on not only animal health, but human health and food safety.
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