WANTED – Innovative... Creative... Motivated... Passionate... BOLD Senior Paid Media Analyst ready to drive change... lead... grow with us... challenge themselves... make an impact! 

With over 20 years industry experience and a portfolio of prominent global clients, IDX elevates brands by providing engaging, intelligent, and strategic end-to-end digital solutions. We combine effective storytelling with innovative digital services to engage businesses with their target audience. We unite compelling communications, intelligent digital experiences, and performance marketing to craft a seamless presence for our clients, positively influencing the awareness, affinity and action of the people that matter most. 

The Role

We're looking for an ambitious Senior Paid Media Analyst to join our talented Paid Media team in Phoenix. This is a fantastic opportunity for an expert in digital marketing across multiple paid media channels, campaign strategy and implementation to work with our fantastic clients and have a significant impact in our IDX journey.

This role is client facing and serves as the communication point for account management, project management, and strategy teams for hands-on campaign management, performance analysis, and proactive tactical recommendations. You will support in a cross-functional role due to omni channel experience, and contribute to cohesive strategies.

What You'll Be Doing

Manage all aspects of paid media account management (75%)

• Establish omni-channel paid media strategy, own client communication, and hit performance goals
• Provide guidance and oversight to more junior team members (when applicable) or peers for client initiatives
• Work with client management team to meet reporting deadlines and aid in relevant discussion
• Own and/or lead campaign research, implementation, analysis, and proactive tactical recommendations; tasks include but are not limited to channel/platform expansion, budget pacing, report building, performance analysis, keyword research, Ad copy testing, audience research/building, strategic recommendations, forecasting.

Work with Manager/Director on existing client opportunity and department wide deliverables (10%)

• Explore case study opportunities, which includes: gathering research and developing client case studies to be shared with leadership on a quarterly basis
• Actively involved in audience research, tactical recommendations, and strategy proposals for applicable paid media channels for new and existing clients
• Supports in the onboarding of new clients, across account set-up, billing, paid search audit, etc.
• Responsible for larger client strategic initiatives and delivering to internal team and/or client – this includes but is not limited to recommendations regarding budget, bidding, audience, copy & asset, landing page/UX testing and heavily contribute to annual planning.

Google Marketing Platform and participate in training of new/junior coordinators/analysts on accounts and through shadowing (15%)

•  Help train team members on GMP onboarding and execution
•  Responsible for GMP in platform activations, trafficking, optimization set-up, etc.
•  Assist in tactical research
•  Stay on top of industry trends and available beta programs
•  Promote positive team culture 

Participate in new business and marketing initiatives (5%)

•  Assist Manager/Director in pulling competitive data and platform insights for new business opportunities

About You

•  Previous paid media experience, some of which must be in a digital agency environment
•  Expert level of knowledge of paid media channels across search, social and programmatic (2 minimum)
  •  Minimum: Google, Microsoft, YouTube, Meta, LinkedIn, Programmatic (via vendor or in-platform trader)
  •  Ideal: TikTok, Twitter, Snapchat, Pinterest
•  Previous experience of Google Marketing Platform (at least 2 of: SA360, CM360, DV360)
•  Working knowledge of Google Analytics
•  Working knowledge of GTM is a plus
•  Awareness of all digital marketing channels and their potential impact on paid media performance (Paid Social, Display & Programmatic, Amazon, Email, Organic Social Media, SEO & Content, Affiliate)
•  Has created client forecast and omni-channel media plan and demonstrates ability to compile advanced client deliverables
•  Successfully own paid media campaigns that reach client goals
•  Able to work collaboratively and willing to educate team members/clients across paid media channels
•  Experience working with B2B, B2C, and Ecommerce verticals is recommended
•  Ability to analyze complex issues and to develop relevant and realistic plans, programs and recommendations to solve client challenges
•  High levels of integrity, autonomy, and self-motivation
•  Promotes team culture and brings strong enthusiasm for all of paid media

Why Join Us?

The Opportunity: We pride ourselves on innovative excellence and our people are at the forefront of growth and evolution. At IDX you will have the opportunity work with world class clients and make a significant impact their business while gaining experiences to grow professionally.

Our People: You will work with some of the most talented people in the industry and learn from true experts in the industry

Our Clients: We collaborate with the world’s leading brands.

Get Involved: If you’re looking to add value outside of your day-to-day responsibilities, you’re welcome to join our DE&I and social committees, addressing a variety of topics including CSR, wellbeing, and sustainability.

Our Perks: We provide all the necessary support and rewards to make your life and wellbeing comfortable, including:

• Hybrid work schedule with 20 days annual leave
• Health care benefit plan options, available on your first day! 
• 401k retirement plan with company match 
• Annual bonus and incentive plans, for eligible roles
• Paid community give-back volunteer days 
• Regular social activities to promote team collaboration and community networking

Our Working Model

Our people are the forefront of our success - We embrace a culture of skilled, creative, diverse, and trailblazing professionals with a passion for excellence in everything they do. Our teams collaborate with global teams in-office and virtually to ensure delivery of the best services to our clients. We hire great talent and give them the runway to achieve greatness!

An Inclusive Workplace

IDX is an Equal Opportunity Employer. We aim to foster an environment that desires and recruits diverse talent, cultivates a culture that celebrates all identities, life experiences, perspectives, and ensures equal opportunity for all.