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Integrated Marketing Manager
$101k-132k (estimate)
Full Time | Investment Management 0 Months Ago
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Intelliswift Software Inc is Hiring an Integrated Marketing Manager Near Denton, TX

Job Title: Temp. Sr. Category Marketing Manager Reports to (Title): Sr. Director Category Marketing Essential Function This position supports the Integrated Category Marketing function to ensure the strategic development and effective integration of marketing plans to support the BSG business. % of Primary Duties 40% Strategy Development: Partner and collaborate with key stakeholders (data analytics, insights, merchandising) relevant business partners to gather the appropriate insights to develop evidence-based strategies to grow and sustain the business. Attend key meetings calls to stay informed and up-to-date on business, category and merchandising goals and priorities. Gain buy-in and approval from Directors and leadership and socialize strategies across teams and channels. 30% Integration: Develop project briefs, lead channel briefings and oversee the implementation of channel activation plans to support the overall business and brand strategy, key strategic initiatives and monthly promotional activity. 15% Day-to-Day Project Management: Drive projects, programs and vendor brand relationships. Execute projects against timelines, ensure projects, briefs and activations are submitted in cadence with the production timeline. Support change forms (Sally and or BSG). Support key team members. 10% Research Consumer Insights: Responsible for ongoing development of internal insights repository. Be an expert on the consumer (both from secondary insights and internal primary insights) and translate into actionable recommendations. Knowledge, Skills & Abilities Bachelor s degree, preferably in marketing or advertising 4 years of experience in an agency environment or corporate brand marketing strategy Experience leveraging primary research, data and consumer insights into actionable business initiatives Experience working in a fast-paced retail environment Knowledge of the marketing laws of growth and marketing effectiveness tenets and principles Organized and detail oriented with the ability to manage multiple projects and quickly react to changing business needs while meeting firm deadlines Competencies Attributes Strategic thinking and leadership skills Enjoys working in a fast-paced environment Attention to detail and strong project management skills Working knowledge of developing and executing marketing plans across multiple channels Ability to understand and evaluate meaningful marketing metrics, marketing effectiveness and competitive trends Self-starter Job Title: Temp. Sr. Category Marketing Manager Reports to (Title): Sr. Director Category Marketing Essential Function This position supports the Integrated Category Marketing function to ensure the strategic development and effective integration of marketing plans to support the BSG business. % of Primary Duties 40% Strategy Development: Partner and collaborate with key stakeholders (data analytics, insights, merchandising) relevant business partners to gather the appropriate insights to develop evidence-based strategies to grow and sustain the business. Attend key meetings calls to stay informed and up-to-date on business, category and merchandising goals and priorities. Gain buy-in and approval from Directors and leadership and socialize strategies across teams and channels. 30% Integration: Develop project briefs, lead channel briefings and oversee the implementation of channel activation plans to support the overall business and brand strategy, key strategic initiatives and monthly promotional activity. 15% Day-to-Day Project Management: Drive projects, programs and vendor brand relationships. Execute projects against timelines, ensure projects, briefs and activations are submitted in cadence with the production timeline. Support change forms (Sally and or BSG). Support key team members. 10% Research Consumer Insights: Responsible for ongoing development of internal insights repository. Be an expert on the consumer (both from secondary insights and internal primary insights) and translate into actionable recommendations. Knowledge, Skills & Abilities Bachelor s degree, preferably in marketing or advertising 4 years of experience in an agency environment or corporate brand marketing strategy Experience leveraging primary research, data and consumer insights into actionable business initiatives Experience working in a fast-paced retail environment Knowledge of the marketing laws of growth and marketing effectiveness tenets and principles Organized and detail oriented with the ability to manage multiple projects and quickly react to changing business needs while meeting firm deadlines Competencies Attributes Strategic thinking and leadership skills Enjoys working in a fast-paced environment Attention to detail and strong project management skills Working knowledge of developing and executing marketing plans across multiple channels Ability to understand and evaluate meaningful marketing metrics, marketing effectiveness and competitive trends Self-starter

Job Summary

JOB TYPE

Full Time

INDUSTRY

Investment Management

SALARY

$101k-132k (estimate)

POST DATE

05/10/2023

EXPIRATION DATE

06/07/2024

WEBSITE

intellswift.com

HEADQUARTERS

FREMONT, CA

SIZE

25 - 50

FOUNDED

2001

TYPE

Private

CEO

LADDI S JHUTY

REVENUE

<$5M

INDUSTRY

Investment Management

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About Intelliswift Software Inc

Intelliswift Software provides enterprise application, collaboration, mobility and cloud computing solutions.

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