The Global Design Operations team at Meta is a nimble crew of producers, communications designers and design program managers, who expertly craft stories about design for external audiences. In this role as a creative producer for @design, you will specifically help shape the Instagram brand and connect Instagram Design with the global design community. We’re seeking an efficient and organized self-starter to play a key role in our social programming on the @design channel and beyond. The day-to-day tasks for this role are varied, but all require an interest and fluency in design; flexibility and a willingness to experiment; a love of research; and a passion for Instagram, creative expression and social-first storytelling.The creative producer plays a leading role in our storytelling and activations on @design, as well as a key role in our team’s operations and strategic partnerships. Equal parts creative and strategic, this role requires keen problem-solving skills, a passion for storytelling, sound judgment and enthusiasm for the Instagram creator community.

Creative Producer, @design Responsibilities:

• Editorial strategy and content creation - Collaborate with teammates, XFN and external partners to produce thumb-stopping content for @design - Oversee the editorial calendar, staying on track to produce content in a timely manner - Liaise with internal and external stakeholders (including freelancers, vendors) to ensure projects stay on schedule, managing strategy, planning, interviews, asset collection, fact-checking and more - Help ensure that programming is diverse, strategically-timed and produced in coordination with partners, showcasing a breadth of design disciplines - Develop relationships with teams across Meta to inform key narratives, publishing strategy and opportunities for collaboration - Keep a close eye on product updates to ensure that the team is making the most of our products and newest features - Set benchmarks and success metrics, develop regular @design account reports for stakeholders and implement best practices as a result of report insights
• Source creative collaborators, including video teams, photographers, animators, motion graphics specialists and translators - Manage production calendars and navigate complex timelines - Coordinate with filmmakers and editors, content partners and community collaborators to produce elegant videos in a range of styles - Support pre-production, including location scouting and shot lists - Help on set with a range of tasks — from ordering food to aligning on framing - Manage the ROS, with detailed timelines for shoot dates and final deliverables - Collect and distribute detailed feedback to creative collaborators
• Drive company moment storytelling - Serve as @design’s XFN lead for key company moments - Represent @design in collaborations tied to in-app artwork and other Meta-run projects, arranging interviews and working with the team to find the most impactful way to share creatives’ stories
• Oversee editorial budgeting, payments and contracts - Track and update team budget on a regular basis and lead spending-based planning - Maintain detailed cost sheets to ensure that our rates are fair and standardized - Connect creators with freelancers and vendors to develop content and help answer questions - Take the lead on executing contracts, as needed
• Support internal storytelling - Produce and maintain a creative production calendar for digital space curation - Ongoing support on editorial, virtual and real life experiences for internal participants, from project management to on-the-ground and technical support

Minimum Qualifications:

• Proficiency in the following tools - Instagram: Expert with Video, Reels, Live, Stories, Guides, Feed, Insights - Production: Google Workspace, Adobe Sign - Creative: Figma, Adobe Suite

Preferred Qualifications:

• Proficiency in the following tools: - Internal: Supplier Onboarding, Contracts, Payments

About Meta:Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

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