You haven't searched anything yet.
RESPONSIBILITIES
Lead measurement strategy to quantify impact of audiences targeted media leveraging both 1st and 3rd party data (via Clean Room). Develop innovative approaches to measuring media impact within walled gardens
Implement and maintain measurement approaches for all media channels including TV, OLV, OOH, Display, Social, Radio, Search and Partnerships
Work closely with Consumer Insights, Customer Analytics, Data Science, Marketing and Media teams to develop learning agendas, media strategies, and measurement approaches
Show impact of targeted campaigns vs. non-targeted media campaigns
Perform analysis to establish links between marketing KPIs and business outcomes
Build dashboards to communicate and analyze trends consumer sentiment, marketing KPIs, competitive marketing initiatives, competitive spend, and show how all link to business outcomes
EDUCATION AND EXPERIENCE QUALIFICATIONS
REQUIRED KNOWLEDGE, SKILLS, OR ABILITIES
Strong understanding of CDPs and Clean Room technologies to reach target consumers and measure
media success based on Treated vs. control methodologies
Understanding of media measurement approaches including foot traffic, customer panels, and walled garden approaches
Familiarity with various media measurement solutions and vendors spanning TV, CTV, Video, Social, Display, and OOH to optimize across media partners, creative, and targeting.
Strong analytical skills to establish links between marketing KPIs and business outcomes
Strong storytelling skills, ability to synthesize results and capture insights to make recommendations clearly to cross-functional teams
Interest in traditional and social media and its inner workings
Team-oriented attitude and willingness to pitch in whenever needed
Demonstrated ability to collaborate successfully and build relationships with internal teams, suppliers, and agencies is required
This position sits within our Atlanta Support Center with an expectation to be onsite 80% of the time
Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.
We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.
Full Time
Wholesale
$74k-93k (estimate)
03/22/2024
05/21/2024
inspirebrands.com
TERRACE PARK, OH
15,000 - 50,000
2018
Private
DRAKE STIMSON
$3B - $5B
Wholesale
Inspire Brands is a multi-brand restaurant company that owns, operates and franchises a chain of casual dining and fast-food restaurants.