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Brand Manager
INCPG Houston, TX
$120k-163k (estimate)
Full Time | Business Services 5 Months Ago
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INCPG is Hiring a Brand Manager Near Houston, TX

The Brand Manager (BM) is a key participant in the management of brand portfolio. The Brand Manager’s primary responsibility is assisting the Director of Marketing in defining business strategies and creating and executing marketing plans to meet short and long-term sales, share and profit goals. As a portfolio manager, the BM helps to define, protect and deliver upon the brand’s positioning and equity to achieve financial well-being for their brands. This position requires the ability to work independently to provide analyses of sales and industry trends. It also requires leadership of cross functional teams consisting of members from Sales, Customer Marketing, Operations, R&D and Finance in identifying and innovating solutions to business issues and opportunities. This position has shared responsibility with the Director for $270MM in sales and for managing our consumer investment budget. This role will require ~10% annual travel. MAJOR DUTIES/RESPONSIBILITIES/SKILLS:Business Analysis (40%) – Work with marketing director for guidance to create reports and provide analyses of sales trends by brand, SKU and customer. Proactively mine data to anticipate problems, identify opportunities and to understand competitive activity and its impact on the brands. Create situational assessments and go forward recommendations for the brands as a key input into Riviana Food’s annual planning process.Marketing Program Development and Execution (40%) – Work with Director to become an expert on the Rice consumer, to include: demographics, purchase behavior, market segmentation, product positioning, current trends and need gaps by reviewing existing marketing research and by participating in the design and execution of new research. Utilize consumer insights in recommending and reviewing marketing programs. Lead the execution of marketing programs including digital, e-commerce, generating quotes, managing timelines, project management oversight to keep moving forward, as well as, handling agency and providing feedback on creative ventures. The BM’s role also requires the ability to partner with external suppliers including advertising, social media, digital and PR agencies, graphics and promotion firms. The BM shall also create purchase requisitions and manage payment of invoices for marketing programs.Customer Marketing, Sales and Category Management Liaison (20%) – Partner with marketing Director and Trade Marketing to ensure brand strategies and plans are clearly communicated throughout the sales organization. Lead the creation of sales materials for new items and programs. Create Shopper Marketing programs with meaningful consumer insights and incremental ROI. MINIMUM KNOWLEDGE/SKILLS/ABILITIES REQUIRED TO SUCCESSFULLY PERFORM MAJOR DUTIES/RESPONSIBILITIES:  
  • Take brand ownership and provide the vision, mission, goals and strategies.
  • Deploy successful marketing campaigns and own their implementation from ideation to execution.
  • Strong analytical skills to mine data and create analyses
  • In-depth understanding of the company’s current products to help drive future product development.
  • Familiarity with the latest trends, technologies and methodologies in graphic & web design.
  • Strong interpersonal and communication skills to work cross-functionally.
  • Good leadership and project management skills to build effective teams and keep tasks on track.
  • Good strategic thinking skills and ability to recommend focused plans to capitalize on opportunities.
  • General understanding of consumer research methodologies.
  • Build strategic relationships and partner with key industry players, agencies and vendors.
  • General financial acumen to understand P&L statements and ROI analysis.
  • Excellent written and verbal communication skills
  • Ability to use Microsoft Excel and Powerpoint.
  • Ability to use Nielsen and IRI (or other syndicated data source).
  • Ability to use SAP & One-World Sync preferred
MINIMUM EDUCATION AND EXPERIENCE REQUIREMENTS:
  • Proven working experience as brand manager or senior associate brand manager.
  • Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management.
  • Comfortable working with numbers, metrics and spreadsheets
  • Excellent understanding of the full marketing mix.
  • Preferred experience in consumer promotions, package design and new product projects.
  • Preferred understanding of US retail food trade classes through cross-functional relationships
  • Accountable, results-oriented, analytical, trustworthy, good leader, persuasive, team player, proactive and innovative.
Education:Bachelor’s degree in Marketing with MBA (preferred) or other Bachelor’s degree with MBA2 - 4 years of marketing-related experience.

Job Summary

JOB TYPE

Full Time

INDUSTRY

Business Services

SALARY

$120k-163k (estimate)

POST DATE

12/13/2023

EXPIRATION DATE

07/08/2024

WEBSITE

incpg.com

HEADQUARTERS

Tampa, FL

SIZE

<25

INDUSTRY

Business Services

Show more

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The job skills required for Brand Manager include Insight, Leadership, Project Management, Planning, Futures, Marketing Plans, etc. Having related job skills and expertise will give you an advantage when applying to be a Brand Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Brand Manager. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Brand Manager positions, which can be used as a reference in future career path planning. As a Brand Manager, it can be promoted into senior positions as a Category Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Brand Manager. You can explore the career advancement for a Brand Manager below and select your interested title to get hiring information.

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If you are interested in becoming a Brand Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Brand Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Brand Manager job description and responsibilities

Brand managers use customer and trend research to create strategies that will change how people perceive the brand.

02/07/2022: Stockton, CA

Brand managers work to ensure that a brand remains recognisable, up to date and exciting to customers.

01/20/2022: Trenton, NJ

Brand managers plan ways to promote – and change the public perception of – brands.

02/19/2022: Gary, IN

Brand managers typically manage a team that supports their efforts and report to higher level marketing staff of an organization.

04/08/2022: Rochester, NY

Brand managers focus on both short- and long-term brand business objectives.

02/20/2022: New London, CT

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Brand Manager jobs

Develop a Thoughtful Brand Strategy.

02/09/2022: San Bernardino, CA

Be different or better (or both).

04/10/2022: Greenville, SC

Be always contextually relevant.

03/26/2022: Hialeah, FL

Coordinate several marketing agencies.

01/27/2022: Gary, IN

Speak out to challenge the strategy.

02/13/2022: Bangor, ME

Step 3: View the best colleges and universities for Brand Manager.

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