OVERALL OBJECTIVE AND PURPOSE

The Regional Promotions Specialist position (based in Indianapolis at the Hoosier Lottery Headquarters office) will work across disciplines to ensure that the investment in public relations, sponsorships and event marketing results in increased relevance and sales on behalf of the Hoosier Lottery. Marketing events create engaging trial and engagement opportunities with players, as well as on-site sales opportunities. This role will join our marketing team to create compelling community partnerships and execute successful, fun and entertaining promotional event activations at sporting events, concerts, State Fair events, community festivals and retail locations. This role is aligned around the Hoosier Lottery brand’s specific business and sponsorship objectives. The marketing team is a full 360 organization including brand management, media and advertising, public relations, retail, interactive/digital/social, promotions, and graphic services competencies.

The Regional Promotions Specialist role is responsible for planning, overseeing and implementing sponsorship and retail event activations reporting to the Event Marketing Manager. Responsibilities include relationship building, creative vision, successful completion of events, analysis of results, inventory tracking and working alongside peers within the Event Marketing team.

PRINCIPLE DUTIES AND RESPONSIBILITIES

• Oversee day-to-day management of sponsorship and retail event executions promoting Hoosier Lottery brand and product initiatives.

• Partner with the Sales team to schedule promotional event activations at retail locations across the state.

• Partner with the Promotions team to schedule event activations and work through communications and logistical needs for sponsorship events.

• Serve as on-site event lead at retail event activations and sponsorship activations:

o Perform ticket sales transactions and validations at Hoosier Lottery sponsored events.

o Verify inventory and cash at opening and closing of Hoosier Lottery sponsored events.

o Assist with setup and tear down of all promotional equipment at each event.

o Responsible for regional promotional product inventory, tracking, issuing product for events and monthly usage reporting.

o Responsible for regional promotional ticket and coupon inventory, tracking and monthly usage reporting.

• Engage in requesting graphic services requests (GSRs) for onsite event activations as needed to ensure the best brand experience for players and retailers.

• Assist Associate Event Execution Manager and Senior Promotions Specialist in the design and execution of statewide and regional drawings, contests, and promotional activities in support of Lottery marketing and sales strategies.

• Attend and present event plans at monthly Sales Division meetings.

• Upholds security, safety, and integrity of event policies and procedures.

• Responsible for completing detailed post-event assessments for retail event campaigns and sponsorship events.

• Assist in the Proof of Quality Delivery analysis of partnerships and promotions to determine overall event effectiveness and return-on-investment.

• Serve as brand ambassador at onsite events, supporting a positive player experience.

• Provide photography and social media assistance for internal and external events, as needed.

• Assist with Winner Interviews, as needed.

• Ensure that the customer/player is 18 years of age or older. Verify age by asking for identification.

• Perform other required tasks as assigned.

SCOPE

Complexity of functions responsible for or influenced: Training is provided for company policies, corporate social responsibility, responsible gaming, event activations and player engagement.
Diversity of locations responsible for or influenced: Emphasis for this role is Central and Northern Indiana, with support as needed Statewide (Indiana).

Typical Job Problems and Difficulties:

Financial Accountability: Responsible for inventory and cash at Hoosier Lottery sponsored events.

GENERAL

• Extent decisions governed by procedures or referred up: Operates within established procedures with occasional need for consultation or escalation.
• Standard requirements for research and analysis: Conducts moderate research and analysis tasks as part of routine duties.
• Frequency and complexity of internal business contacts: Regularly interacts with various internal stakeholders on standard business matters.
• Frequency and complexity of external business contacts: Engages with external contacts as part of routine business activities, handling typical situations.
• Physical (% time: travel, operating machinery, environmental etc.): This position engages with event activations. Travel is required to oversee and staff those events.

Qualifications

Education

Bachelor’s degree from a four-year college or university or equivalent combination of education and experience preferred.

Experience

• Minimum of two years marketing experience with specific emphasis in retail and/or sponsorship eventplanning and implementation.

• Strong work ethic, excellent time management and organizational skills, and a very precise and detail-oriented mindset in all areas of marketing execution.

• Excellent communication skills and interpersonal skills, with ability to form strong working relationships.

• Ability to effectively work under tight deadlines and manage projects independently.

• Knowledge of and ability to handle and balance money transactions accurately.

• Previous customer service experience.

• Proficiency in Word, Excel and PowerPoint.

• Working knowledge of social media.

Essential special training requirements

• Must be available to work weekends, afternoons, some holidays and during the Indiana State Fair.

• Ability to lift at least 25 pounds.

• Valid driver’s license with minimal infractions.

• Ability to utilize navigation system.

• Ability to develop Excel spreadsheets with formulas for the purposes of analyzing the effectiveness of a promotion.

• Creative skills that can develop, modify and execute event marketing promotional concepts and strategies.

• Knowledge of Hoosier Lottery retail and POS strategies, products and components.

• Knowledge of Hoosier Lottery gaming systems, terminals and transaction processing.

• Ability to travel between the Hoosier Lottery Headquarters in Indianapolis, the Mishawaka regional office and event locations throughout Northern Indiana.

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