13 social media strategist Jobs in jacksonville, fl
Jacksonville Transportation Authority is Hiring a Social Media Specialist Near Jacksonville, FL
Brief Description of Work:
The Social Media Specialist creates original text and video content, manages posts, and responds to JTA followers and patrons. Works within the communications to maintain public awareness and confidence in our services. Stay up-to-date and well-versed in the latest digital technologies and social media trends. Possesses excellent written and visual communication skills, articulates JTA's communication objectives creatively and impactfully to various audiences, and ensures high web traffic and customer engagement.
Essential Function(s):
Foster a brand to the public that showcases the JTA mission in a relatable, authentic, and professional manner that fosters public awareness and credibility of the Authority.
Fosters and maintains online relations with patrons, key stakeholders, the transit industry, and Jacksonville businesses.
Collaborates cross-functionally across the JTA staff to ensure brand consistency.
Contributes to the communication strategy by leveraging social media to engage key audiences and stakeholders.
Contributes to the marketing strategy by leveraging social media.
Provides short-term and long-term forecasts and reports by directing research collection, analysis, and interpretation of social media market data.
Minimum Qualifications:
Bachelor’s degree in marketing or a related field or 8-10 years of related experience.
Ability to communicate with followers, respond to queries in a timely manner and monitor customer reviews.
Ability to oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout).
Ability to suggest and implement new features to develop brand awareness, like promotions and competitions.
Ability to stay up-to-date with current technologies and trends in social media, design tools and applications.
Proven working experience in digital marketing, particularly within the industry.
Preferred Qualifications:
Experience leading and managing SEO, and social media advertising campaigns.
Solid knowledge of website and marketing analytics tools Working knowledge of ad serving tools.
Experience in setting up and optimizing PPC campaigns on all major search engines.
Working knowledge of HTML, CSS, and JavaScript development and constraints.
Knowledge, Skills and Abilities:
Strong knowledge of social media trends
Excellent copywriting skills
Ability to deliver creative content (text, image and video)
Strong knowledge of emerging social media platforms and their potential use for JTA's communication strategy
Creating and maintaining audience relationships
Managing processes, programs and social media schedules
Self-motivated and patron-focused
Proficient in marketing research and data analysis
Familiar with financial planning and budgeting
Work Environment/Physical Demands:
The Social Media Specialist works within an office environment where the noise level is generally quiet, and will periodically work in and around JTA systems. This role will be required to work nights, weekends, and he/or holidays depending on certain circumstances.
Physical demands may include:
Sitting and/or standing for prolonged periods.
Performing repetitive motion.
Job Summary
Full Time
$62k-77k (estimate)
04/27/2024
05/12/2024
jtafla.com
JACKSONVILLE, FL
500 - 1,000
1971
Private
CHERYL BOEHM
$50M - $200M
Business Services
Related Companies
The following is the career advancement route for Social Media Specialist positions, which can be used as a reference in future career path planning. As a Social Media Specialist, it can be promoted into senior positions as a Social Media Analyst, Sr. that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Social Media Specialist. You can explore the career advancement for a Social Media Specialist below and select your interested title to get hiring information.
If you are interested in becoming a Social Media Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Social Media Specialist for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Social Media Specialist job description and responsibilities
A Social Media Specialist could also be responsible for devising strategy, community management, creative directing, customer service, copywriting, and analyzing data.
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Social Media Marketing Specialists are responsible for planning a brand’s social media strategy.
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Some Social Media Specialists will also be responsible for paid strategies and will need to be adept at using tools such as Facebook Ads Manager or other paid options on channels like LinkedIn or Quota, for example.
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They are the ones who create and publish content, build followings, manage online communities, and cultivate a social media presence.
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They write social copy, communicate with the public through comments, and always keep an eye on what’s trending.
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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Social Media Specialist jobs
Most companies have social media specialists for one of a few reasons.
03/03/2022: Saint Petersburg, FL
Apply to Relevant Social Media Jobs.
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Earn a degree or gain relevant work experience as a Social Media Specialist.
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Learn how to use social media and general marketing analytics.
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Stay Flexible and Aware of Social Media Trends.
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Step 3: View the best colleges and universities for Social Media Specialist.
