Summary:
We are seeking a talented and creative Social Media Coordinator to join our marketing team. The Social Media Coordinator will play a crucial role in expanding our online presence, engaging with our audience, and promoting our brand through various online platforms.

Reports to:

Director of Marketing

Responsibilities:

• Develop and implement social media strategies to increase brand awareness, drive website traffic, and generate leads
• Maintain a content calendar for all social media channels
• Create engaging and relevant content for various social media platforms, including Facebook, Instagram, LinkedIn, and YouTube
• Manage and optimize online location listings, including updating business information, responding to reviews, and leveraging features to enhance visibility
• Manage the company's social media accounts, including posting regular updates, responding to comments and messages, and monitoring online conversations
• Collaborate with the marketing team to plan and execute social media campaigns aligned with company objectives and promotions
• Monitor social media trends, tools, and best practices, and incorporate them into our strategy to enhance performance and reach
• Analyze social media metrics and insights to evaluate the effectiveness of campaigns and make data-driven recommendations for improvement
• Coordinate with internal teams, such as sales, design, and customer service, to gather content and ensure consistent messaging across all channels
• Stay up-to-date with industry trends, competitor activities, and market changes to identify new opportunities and stay ahead of the curve
• Special projects as needed

Qualifications:

• Bachelor’s degree in marketing, communications, business or a related field
• Proven experience managing social media platforms for a brand or company, preferably in the real estate or homebuilding industry
• Strong understanding of social media platforms, algorithms, and best practices
• Excellent written and verbal communication skills, with a keen eye for detail and creativity
• Ability to work independently and as part of a team in a fast-paced environment, managing multiple projects simultaneously
• Creative thinking and problem-solving skills, with a passion for storytelling and visual content
• Knowledge of graphic design and video editing tools (e.g., Adobe Creative Suite) is a plus

WORK ENVIRONMENT:

• The work environment is representative of an office/field setting
• The noise level in the work environment is usually quiet to moderate
• Reasonable accommodations can be made to enable employees with disabilities to perform the described essential functions of the job.

PHYSICAL DEMANDS:

While performing the responsibilities of the job, the employee is required to talk and hear. Vision abilities required by the job are close vision. The employee is often required to sit and use their 

hands and fingers to handle, feel, and operate office equipment such as a computer, copier, and office supplies.

 In addition, the employee is occasionally required to stand, walk, reach with their arms and hands, and to stoop, kneel or crouch. Reasonable accommodations can be made to enable employees with disabilities to perform the described essential functions of the job.

Note: This document describes the minimum, essential duties, responsibilities, skills, abilities, effort, and working conditions of the position. It in no way implies that these are the only functions to be performed by the incumbent. Workers are required to follow any other job-related instructions and to perform any job-related functions requested by a supervisor or manager. Successful performance requires that the incumbent possess and utilize the abilities and skills described. All functions are subject to reasonable modification to accommodate individuals with disabilities. Some functions may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or others.

Equal Opportunity Employer