The Opportunity

Hyatt seeks an enthusiastic Director of Digital Analytics tagging and Implementation to join our Digital Analytics Department where you’ll join a team of 11 colleagues on the team who love what they do. In this role, you will be collaborating closely with the broader Digital Product, Design, Engineering, Merchandising, Digital Marketing teams as well as Commercial Services Loyalty, Brand, Data Science, Acquisitions, Global Marketing teams where you’ll be instrumental in continuing to make Hyatt a leading hospitality company. You will be part of a team that is passionate about diversity, equity and inclusion, committed to nurturing curiosity and new skills, and building connections across the organization with stakeholders, colleagues and guests.

Who We Are

At Hyatt, we believe in the power of belonging and creating a culture of care, where our colleagues become family. Since 1957, our colleagues and our guests have been at the heart of our business and helped Hyatt become one of the best, and fastest growing hospitality brands in the world. Our transformative growth and the addition of new hotels, brands and business lines can open the door for exciting career and growth opportunities to our colleagues.

As we continue to grow, we never lose sight of what’s most important: People. We turn trips into journeys, encounters into experiences and jobs into careers.

Why Now?

This is an exciting time to be at Hyatt. We are growing rapidly and are looking for passionate changemakers to be a part of our journey. The hospitality industry is resilient and continues to offer dynamic opportunities for upward mobility, and Hyatt is no exception.

How We Care for Our People

What sets us apart is our purpose—to care for people so they can be their best. Every business decision is made through the lens of our purpose, and it informs how we have and will continue to support each other as members of the Hyatt family. Our care for our colleagues is the key to our success. We’re proud to have earned a place on Fortune’s prestigious 100 Best Companies to Work For® list for the last ten years. This recognition is a testament to the tremendous way our Hyatt family continues to come together to care for one another, our commitment to a culture of inclusivity, empathy and respect, and making sure everyone feels like they belong.

We’re proud to offer exceptional corporate benefits which include:

• Annual allotment of free hotel stays at Hyatt hotels globally
• Flexible work schedules
• Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center
• A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption
• Paid Time Off, Medical, Dental, Vision, 401K with company match

Our Commitment to Diversity, Equity, and Inclusion

Our success is underpinned by our diverse, equitable and inclusive culture and we are committed to diversity across the board—from who we hire and develop, organizations we support, and who we buy from and work with.

Being part of Hyatt means always having space to be you. Our global teams are a mosaic of cultures, ethnicities, genders, ages, abilities and identities. We constantly strive to reflect the world we care for with teams that achieve and grow together. To learn more about our commitments to DE&I, please visit the Why Hyatt section of the Hyatt career page.

Who You Are

As our ideal candidate, you understand the power and purpose of our culture of care, and embody our core values of Empathy, Inclusion, Integrity, Experimentation, Respect and Wellbeing. You enjoy working with others, are results driven and are looking for a variety of opportunities to develop personally and professionally.

The Role
The Digital Analytics team serves as internal consultants to key areas within the business, including Digital, Customer, Marketing, and Commercial Services channels, including the Revenue and Sales organizations. The team consists of both embedded subject matter authorities, who serve as strategic advisors to business stakeholders and technical guides proficient in Adobe Analytics, Adobe Target, Tag Management (Tealium), Tableau, Python, and SQL. The team is fully integrated within the business functions to ensure close partnerships and the expertise to effectively discover, measure, optimize, and drive overall company performance.

This director of tagging and implementation role will be responsible for the strategy and implementation related data collection and tag management on Hyatt.com and the Hyatt App using Tealium iQ, audience stream, and event stream. Additionally, you will be responsible for leading digital analytics engineering and tagging team to deliver a personalized digital experience to customers on Hyatt owned digital channels (desktop/Hyatt.com, App & Emails) by providing the right data collection to improve conversion rate. The candidate will provide analytical leadership by challenging the status quo, and drive data backed decision making.

• You will be responsible for You will set forth data collection frameworks to drive insights, increase awareness, improve conversion, and increase digital revenue.

• You will partner closely with product leaders to understand new product offerings being built and recommend measurement plans to track and measure the performance of those features.

• You will define and cultivate best practices in data collection, analytics instrumentation, and experimentation so we can continue to optimize the booking funnel as well increase spend at property through in-stay and ancillary interactions.

• You will also collaborate with engineering and data engineering to enable feature tracking, resolve complex data, QA, tracking issues, and build necessary data pipelines as Hyatt continues down the acquisition journey.

• You will have a deep understanding and subject matter expertise of digital product analytics taxonomy, governance, and data hygiene/quality/controls.

• You will have leadership exposure across the organization and should be hyper-analytical and intellectually honest, truly believing in data-driven decisions and communicating your ideas through effective data storytelling.

• You will have opportunities to participate in Hyatt’s Diversity & Inclusion activities.

Qualifications

Experience Required:

• 10 years of experience in digital data collection and product analytics or related field, hotel industry experience preferred

• Strong knowledge of web analytics and tracking methodologies particularly within the eCommerce space (tag management, hit-level data analysis, customer behavior analysis, etc.).

• Hands on Experience with tag management platforms: Tealium -Tealium IQ, Audience Stream, Event Stream; Adobe Launch, Google Tag Manager

• Adobe Analytics, Adobe Target, Lauch Darkly

The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.

We welcome you:

Research shows that women, people of color and other historically excluded groups, tend to apply to jobs, only if they meet all of the listed job qualifications. Unsure if you check every box, but feeling inspired to enhance your career? Apply. We’d love to consider your unique experiences and how you could make Hyatt even better.