Overview & Responsibilities

Through the combination of marketing and sales efforts, the Sales Counselor is responsible for assisting the Director of Sales and Marketing with generating and managing leads to qualify prospects and move them through the admission process for the purpose of achieving budgeted occupancy targets. With assistance, develop the community’s marketing, public relations and advertising programs to develop a growing base of referral sources, and to promote the programs provided by the community. Maintain a thorough knowledge of the community’s product and services to effectively and accurately represent the community to referral sources and prospects by spending the majority of the workweek marketing and selling inside of the community. Maintain a working knowledge of the local market trends and competitors to assist in development of sales and marketing strategies and action plans.

The essential duties and responsibilities described below are representative of those a team member encounters while performing the basic functions of the position. While every effort has been made to identify the essential functions of the position, it in no way states or implies that these are the only duties you will be required to perform. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or is an essential function of the position. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential functions of the position

• Collaborate with the Director of Sales and Marketing to develop an organized marketing and sales approach to effectively move prospects through the sales process to achieve budgeted occupancy targets.
• Responsible for maintaining budgeted occupancy by both generating the number of qualified inquiries, referrals, tours, and then effectively closing the sale.
• Utilizing company sales methods, achieve targeted closing ratios through effective information gathering and presenting valid value-based options that “make sense” to the lead.
• Receive and/or respond to all incoming calls for inquiries. Follow-up with the inquiries via effective telephone calls, cards/letters, mailing of marketing information and other means, to meet budgeted occupancy. Enter all available information in marketing database.
• Keep referral, mailing list and customer information up to date. Identify, build and develop an effective network of community and professional sources for potential resident referrals and establish relationships that assure continuing opportunities for the community through spending part of the workweek out of the community engaged in these activities.
• Achieve and maintain required number of marketing contacts per week. Maintain outside referral database of qualified contacts.
• Develop active referral base within the community by making personal visits and sponsoring networking functions at the community. Accurately represent the community, its services and pricing structure in all interactions.
• Monitor condition of all model rooms and respite rooms daily. Ensure that all rooms are ready for tour activity. In conjunction with Sales/Marketing Director & Executive Director, furnish, decorate and appoint model and respite rooms.
• Conduct morning walk-through of community to ensure readiness for community tours. Ensure all common areas needing attention are addressed at the beginning of each day, prior to any tour activity.
• Assist with collection of data for the marketing report weekly.
• Comfortable attending appropriate networking functions in the area.
• Ensure lead database is up-to-date and accurate. Complete input of all required information (leads and activity) timely and accurately.
• Assist with the processing of all required information necessary to complete a successful move-in, as requested.
• Work with the Director of Sales and Marketing and the Executive Director to execute a creative marketing and advertising plan for the community, seek advertising resources, and coordinate public relations efforts. Manage all social media platforms.
• Assist with the completion of a Competitive Market Analysis at least twice a year or as directed to do so by the Director of Sales and Marketing and/or Executive Director.
• Participate in daily “Stand-Up” meetings to communicate key issues within the department, if requested by Executive Director.
• Perform day-to-day clerical work connected with the position.
• Ensure knowledge base remains current regarding aging, assisted living and dementia-specific care through continuing education.
• Assist with the setting-up and tearing down of special events. Encourage teamwork through cooperative interactions with co-workers and other departments.
• Support a positive and professional image through actions and dress.
• Maintain a safe and secure environment for all team members, residents and guests, following established safety standards.
• Perform other duties consistent with position as assigned by the Director of Sales and Marketing.

Qualifications

• Associate’s degree in communications, public relations, marketing, related field, or equivalent experience preferred.
• Minimum of one-two years’ experience working in long-term care industry, preferred. Possess some knowledge of health care terminology.
• Understand complex issues and ability to make decisions and prioritize requirements of the job
• Demonstrates exceptional communications skills, both verbally and written in dealing with referral sources, residents, family members and co-workers. Speaks confidently and effectively in front of groups.
• Be proficient in basic office equipment (including a personal computer) for the purpose of accomplishing and maintaining a high level of job performance.Be mobile and able to perform physical requirements of the job. Be able to spend part of the workday/workweek out of the community marketing and selling. Good physical health verified by a health screening, including a chest x-ray or an intradermal test result not more than 6 months prior or seven (7) days after employment.
• Required to receive the annual Flu vaccine, excluding religious or medical exemptions.