Marketing & Engagement Lead
Office of Alumni Relations

Job #21-66
Close Date: Monday, January 24, 2022

(Job #21-66) Public Affairs/Communication Specialist II, Marketing & Engagement Lead, $3,515-6,358/month.
Appointments are typically made at the beginning of the salary range. Salary is commensurate with qualifications and
experience. This is a full-time, benefited, exempt, 12-month pay plan, permanent position with a one-year probationary
period in Department. This position comes with an extensive benefits package that includes comprehensive medical,
dental, and vision coverage, CalPERS retirement, Fee Waiver eligibility (reduced tuition on most CSU system classes), life
insurance, and voluntary pre-tax health and dependent care reimbursement accounts. Additional benefits information
can be found at https://hraps.humboldt.edu/employee-benefits.
Humboldt State University is a Hispanic-Serving Institution that strives to foster an inclusive and equitable community to
support our students of diverse backgrounds. HSU is committed to achieving the goals of equal opportunity and endeavors
to employ faculty and staff of the highest quality committed to working in a multicultural and multiracial community that
reflects the diversity of the state. Additional information about Humboldt State University can be found at
www.humboldt.edu.

Position Summary: Under the general direction of the Director of Alumni Relations, this position is responsible for
marketing and coordinating constituent engagement programs for the University. This includes developing
communications content, overseeing and creating social media content, updating websites, and creating other marketing
material, often in collaboration with in-house designers. It also includes the execution of local and out-of-area constituent
engagement events. The marketing & engagement lead works to increase the reach and quality of engagement, with the
goal of expanding financial and other support for the University.

Key Responsibilities:

Marketing and Outreach

• Develop content and activities that help constituents understand HSU accomplishments and priorities, with the

• Create marketing campaigns that relate to specific Forever Humboldt programming and communications

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• Plan and maintain an active Forever Humboldt social media presence and collaborate with the official HSU social

• Interact with the appropriate media outlets regarding Forever Humboldt events and programs.

Constituent Engagement and Events

• Serve as a representative of HSU at local and out-of-area events.
• Coordinate and implement constituent engagement programs.
• Plan and execute of constituent engagement events, including local and out-of-area events.
• Coordinate the work of volunteers and follow up with volunteer appreciation efforts.

Planning and strategy

• Plan and implement longer term and tactical plans to achieve the broader strategic goals of Forever Humboldt.
• Create reports related to events, campaigns, customer service, evaluations, and correspondence.
• Collect and upload data into the Advancement CRM, and pull relevant reports from it.

Constituent Relationships

• Provide excellent customer service to HSU constituents and campus units including campus management.
• Support alumni groups, campus departments, and campus special events as needed.
• Process paperwork, follow university policies & procedures, and complete office tasks as necessary to maintain

campus connections.

Other duties as assigned

Knowledge, Skills and Abilities associated with this position include:

• Ability to work independently and cooperatively in a fast-paced, results-oriented environment.
• Ability to multi-task and manage projects with different deadlines.
• Strong written and oral communication skills.
• Ability to maintain confidentiality and exercise good judgment.
• Ability to anticipate, analyze and propose solutions to issues and challenges.
• Maintain a high level of customer service at all times, even when handling a high volume of work.
• Ability to instruct and lead event support staff in a manner that creates a positive environment.
• Ability to multi-task and manage projects with different deadlines.
• Positive attitude and ability to work in a team setting.
• Strong knowledge of standard office productivity software, including word processing and spreadsheets.

Minimum Qualifications:

Entry into the Public Affairs / Communications Specialist classification requires knowledge of the fundamentals of public
affairs and media relations, and some exposure to marketing and marketing research. This background normally is
obtained through a college degree, which includes relevant coursework in the field, AND up to two years of related
professional or technical experience. Demonstrated understanding of marketing fundamentals, and a demonstrated
ability to develop engaging content for marketing purposes. Experience coordinating events or marketing programs.
Demonstrated success working with teams, working with individuals from diverse backgrounds, and in representing an
organization in interactions with individuals and groups.

Preferred Qualifications:

• Bachelor’s degree in a related field.

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• Experience with utilizing social media on behalf of an organization.

Application Procedure: To apply, qualified candidates must electronically submit the following materials via Interfolio (link
below):

• Letter of Interest
• Resume or Curriculum Vitae
• Contact information for at least three professional references
• HSU Employment History Form (HSU Employment History Form: https://forms.humboldt.edu/employment-

history-form; NOTE: Download the HSU Employment History Form and save it as a PDF file prior to filling it out. If
the form is completed in an online browser, content WILL NOT be saved).

CLICK HERE TO APPLY NOW: http://apply.interfolio.com/95139

Application Deadline: The deadline to submit application materials is 11:59 p.m. on Monday, January 24, 2022.

Any inquiries about this recruitment can be directed to careers@humboldt.edu or HSU’s Human Resources Office at (707)
826-3626.

Humboldt State University sits on the traditional homelands of the Wiyot people in what is currently called Arcata, CA.
The Wiyot people call the area Goudi’ni (over in the woods). HSU was the first campus in the California State University
system to offer a stand-alone major in Native American Studies.

HSU is committed to enriching its educational environment and its culture through the diversity of its staff, faculty, and
administration. Persons with interest and experience in helping organizations set and achieve goals relative to diversity
and inclusion are especially encouraged to apply.

Humboldt State University is part of the 23-campus California State University system. The University has a
comprehensive arts and sciences curriculum, which is recognized nationally for its high academic quality. Founded in
1913, HSU is one of the premier public institutions in the Western United States; it is a rural and residential campus
of approximately 7,000 students. The main campus is located in Arcata, California, in the northwestern part of the
state along the coast, and situated among redwood trees in an area that offers unmatched scenic beauty, moderate
climate, and opportunities for outdoor activities. The surrounding Humboldt County locale has a population of
approximately 135,000. The community offers an excellent range of businesses, services, and cultural activities and
performances. The local schools are ranked in the top performance percentiles, both nationally and in the state.

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CSU requires faculty, staff, and students who are accessing campus facilities to be immunized against COVID-19 or declare a medical
or religious exemption from doing so. Any candidates advanced in a currently open search process should be prepared to comply
with this requirement. The systemwide policy can be found at https://calstate.policystat.com/policy/9779821/latest/ and questions
may be sent to hr@campus.edu.

It is the responsibility of the applicant to provide complete and accurate employment information. Incorrect or improperly completed
applications will not be considered for vacancies. Any reference in this announcement to required periods of experience or education
is full-time activity. Part-time experience or education-or activities only part of which are qualifying-will receive proportionate
credit. HSU IS NOT A SPONSORING AGENCY FOR STAFF OR MANAGEMENT POSITIONS (e.g. H1-B VISAS)

Evidence of required degree(s), certification(s), or license(s) is required prior to the appointment date. Satisfactory completion of a
background check (including a criminal records check, employment verification, and education verification) is required for
employment. HSU will issue a contingent off of employment to the selected candidate, which may be rescinded if the background
check reveals disqualifying information, and/or if it is discovered that the candidate knowingly withheld or falsified information.
Certain positions may also require a credit check, motor vehicle report, and/or fingerprinting through Live Scan service. Failure to
satisfactorily complete or adverse findings from a background check may affect the employment status of candidates or continued
employment of current CSU employees who are being considered for the position.

Humboldt State University is committed to achieving the goals of equal opportunity and endeavors to employ faculty and staff of the
highest quality reflecting the ethnic and cultural diversity of the state. Additional information about Humboldt State University can be
found at www.humboldt.edu.

Humboldt State University is a Title IX/Affirmative Action/Equal Opportunity employer. We consider qualified applicants for
employment without regard to race, religion, color, national origin, ancestry, age, sex, gender, gender identity, gender expression,
sexual orientation, genetic information, medical condition, disability, marital status, protected veteran status, or any other legally
protected status. Mandated Reporting: This position may be considered a “mandated reporter” under the California Child Abuse and
Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of
employment.

Additionally, all CSU staff and faculty receive training annually on their obligations in responding to and reporting incidents of sexual
harassment and sexual violence. You will be notified by email when you are required to take this mandated training.

Class Code: 0800
Publication Date: October 14, 2021
Revised Date: January 10, 2022

See more photos at Humboldt State University’s Flickr page.

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