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Performance Marketing Manager
Housecall Pro Denver, CO
Full Time 8 Months Ago
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Housecall Pro is Hiring a Remote Performance Marketing Manager

Why Housecall Pro?

Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes.We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well. We care deeply about our customers and foster a culture where our company, employees, and Pros grow and succeed together. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros. We also offer:

  • A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
  • Paid holidays and flexible, take-it-as-you-need-it paid time off 
  • Equity in a rapidly growing startup backed by top-tier VCs
  • Monthly tech reimbursements
  • A culture built on innovation that values big ideas, no matter where they come from

About the role:

Housecall Pro is looking for an experienced digital marketing manager, with strong analytical skills, to join our paid marketing team. In this role, you will manage a broad range of digital channels to help grow a sustainable customer base while maintaining attractive long term economics. This position will have a strong focus on:

  • Strategy and execution of performance based marketing
  • Continuous campaign testing and optimization
  • B2B lead generation with an emphasis on cost-per-click strategies
  • Competitor analysis and reporting

The ideal candidate is highly analytical, has a proven track record in lead generation marketing, and is comfortable managing and launching new channels and campaigns. B2B and SaaS experience is a plus.

  • Hands-on experience managing, executing, and optimizing within Facebook Ads, Google Ads, and other notable advertising platforms
    • Upper funnel experience in OTT, video, and display a plus
  • Comfortable working with 3rd party partners and proactively reaching out to new potential advertising partners with requests for proposals
  • Proven track record conducting creative tests. Ideation, implementation, and analysis for landing pages, ad copy, and audiences with a focus on conversion rate and quality
  • Optimize existing B2B campaigns to maximize qualified leads, sales and revenue in support of company goals
  • Collaborate with internal teams to develop high performing assets, useful reporting, and new partner integrations.
  • Regularly monitor, analyze and report on campaign performance. Deep-diving into the data to find actionable solutions and pull out marketing insights.

Qualifications:

  • At minimum 5 years of experience managing paid marketing campaigns (SEM, social, affiliates, display, etc) from top-to-bottom:
    • B2B experience and/or six-figure budgets a major plus
  • Experienced using UTM attribution, and bonus if familiar with multi-touch attribution
  • Understanding of how to connect upper funnel strategies to lower funnel performance
  • Proven collaborator who can simplify complex marketing strategy to other teams and partners
  • Data-driven with an ability to analyze performance metrics and find actionable items
  • Strong Excel and reporting skills -- Salesforce & Tableau experience a plus
  • Proven ability to manage partnerships with 3rd party vendors
  • Basic proficiency with setting up tags and pixels to track partner performance

Founded in 2013, Housecall Pro champions home service professionals by giving them the tools to work simpler and grow smarter across all aspects of their business. Our core SaaS software platform helps Pros with scheduling, dispatching, job management, invoicing, payment processing, marketing, and more. We support more than 20,000 businesses and have over 400 ambitious, mission-driven, genuinely fun-loving employees in San Diego, Denver, and all over the world. If you want to do work that impacts real people, supported by a team that’ll invest in you every step of the way, we’d love to hear from you.

Housecall Pro celebrates diversity and we are committed to creating an inclusive environment for all employees with equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. Housecall Pro is an equal opportunity employer; committed to an environment free from discrimination, harassment, and retaliation. #LI-TM1

This role is open to candidates inside and outside of Colorado and the expected salary range for this role is $105,000 to $120,000. The specific salary for the successful candidate will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible to participate in Housecall Pro’s equity plan and the following benefits: health care insurance (medical, dental, vision, disability), employee assistance program, 401(K), flexible time off, paid parental leave, tech reimbursement, and other company benefits. Housecall Pro is growing fast and we’re scaling our team to help enable and accelerate our growth.

Job Summary

JOB TYPE

Full Time

POST DATE

07/27/2022

EXPIRATION DATE

10/14/2022

WEBSITE

housecallpro.com

HEADQUARTERS

San Diego, CA

SIZE

200 - 500

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The job skills required for Performance Marketing Manager include Leadership, Digital Marketing, Analysis, B2B, Advertising, Salesforce, etc. Having related job skills and expertise will give you an advantage when applying to be a Performance Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Performance Marketing Manager. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Performance Marketing Manager positions, which can be used as a reference in future career path planning. As a Performance Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Performance Marketing Manager. You can explore the career advancement for a Performance Marketing Manager below and select your interested title to get hiring information.

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If you are interested in becoming a Performance Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Performance Marketing Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Performance Marketing Manager job description and responsibilities

The Performance Marketing Manager drives the marketing department’s commercial performance through systematic campaign-specific results and overall measurement.

03/26/2022: Troy, NY

The Performance Marketing Manager also manages high quality acquisition programs, campaigns, and activities across the business’s online platforms.

02/19/2022: Frankfort, KY

Manage Social Media advertising using performance goals that drive new user adoption.

02/15/2022: Fayetteville, NC

Marketing managers work with many different forms of media, from more traditional newspapers and billboards to digital advertising and social platforms.

02/17/2022: Somerset, NJ

Marketing managers also find ways to build relationships outside of organizations.

03/16/2022: Longview, TX

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Performance Marketing Manager jobs

Learn How Email Marketing Works.

02/10/2022: Paramus, NJ

Learn How to Use Data Analysis / Reporting tools.

02/18/2022: Santa Maria, CA

Organize content marketing campaigns.

02/01/2022: Olympia, WA

Get a good grasp on email marketing.

04/01/2022: Rapid City, SD

Marketing communications strategy.

03/26/2022: Springfield, MA

Step 3: View the best colleges and universities for Performance Marketing Manager.

Butler University
Carroll College
Cooper Union
High Point University
Princeton University
Providence College
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