Marketing Specialist - Responsibilities:

• Event Management and planning
• Own the event planning process from start to finish which includes but not limited to event registration, working with tradeshow vendors to coordinate North America (US, Canada, and Mexico) shows, promotional items and giveaways, product display and booth messaging (literature, graphics, and video monitors)
• Manage event calendar ensuring information is up-to-date, deadlines are met and properly communicated to stakeholders for in-person and online events
• Maintain relationship with outside vendor for booth management, product displays and messaging
• Work with show management for booth selection and show services
• Offer suggestions to raise level of show visibility including advertising, sponsorships and other activities that position Horton as a brand leader.
• Assist Account Managers with strategizing creative engagement concepts and executing on deliverables
• Manage promotional item inventory budget from external vendors with marketing management’s guidance
• Complete a post-show assessment including lead generation and what worked and didn’t
• Content Development
• Develop creative marketing content that drives customer engagement and positions Horton as industry leader for both print and digital
• Assist and coordinate with various departments content to communicate with staff via Horton’s intranet site, email platform and company digital displays
• Create and publish marketing material in line with the marketing plan to support lead generation campaigns, internal communication, and external company updates
• Occasionally produce copy for Horton’s website/blog regarding industry updates, event recaps and other related topics
• Partner with Sales and Account Management staff to create custom literature for field reps to utilize for customer engagements
• Digital Responsibilities
• Own the Social Media Channels, produce content, design, and video that promotes the Horton brand.
• Assist marketing leadership with providing creative agency direction for paid ad initiatives on social media and search engines
• Produce consistent social media reporting to highlight opportunities and successes
• Optimize social media presence with customers across various channels leveraging all tools available
• Assist with coordinating setup of equipment and execution of digital events including – webinars, vlogs, and podcast
• Work with CRM team to design email templates for external communications that builds customer engagement
• Project Management
• Assist with managing workflow of marketing task items via project management tools
• Prioritize marketing tasks and projects daily and communicate effectively to stakeholders
Additional support to Product Management and Sales teams as needed for specific assignments
Qualifications:
Marketing Specialist - Required Qualifications:
• Position requires a bachelor’s degree in a Marketing or Business field.
• 1-3 years of marketing experience.
• 15% travel
Marketing Specialist - Desired Qualifications:
• Tradeshow experience.
• Graphic Design experience.
• Copy writing ability.
• HTML/CSS proficiency
• Fluency in another language is a plus; specifically German and/or Spanish

Must be able to show legal authorization to work in the United States. No Visa sponsorship provided. Relocation allowance may be provided if the individual has all of the necessary qualifications.

We offer a competitive salary and benefits package. To apply, qualified candidates should log onto https://careers-horton.icims.com.

EOE. Minorities/Women/Protected Veterans/Individuals with Disabilities

For more information on Horton, Inc. please visit our web site at www.hortonww.com.


No recruiters and no phone calls, please.

VEVRAA contractor/subcontractor Requesting Priority Referral of Protected Veterans

PM17