Mission Statement

Key Responsibilities

• Execute on development fundraising campaigns that drive entry-level giving (e.g., Giving Tuesday, monthly giving, annual giving, peer-to-peer giving, and specific projects)
• Collaborate with Social Enterprise Marketing Manager on creative efforts related to supporting HBI’s social enterprises (e.g. Homeboy Bakery, Homeboy Farmer’s Market, Homegirl Catering, Homeboy Silkscreen, etc.). Ranging from creating graphics and copy for online promotions to designing coupons and menus.
• Create marketing collateral for annual organization events (e.g. Homeboy 5K Run/Walk, Lo Maximo, Family Picnic, etc.).
• Serve as project manager in the production of brand marketing collateral. Work directly with vendors and creative agencies to develop projects.

• Work with Marketing Director to refine and execute against digital marketing strategy. 
• Serve as primary community manager for HBI on all social media platforms (primarily Facebook, Twitter, Instagram, LinkedIn). Core responsibilities include answering all inbound queries, proactively engaging with supporters within organizational guidelines, and escalating urgent needs for swift organizational response.
• Manage daily social content editorial calendar; coordinate with internal team and external team members to receive necessary approvals and assets to launch.
• Interview clients and copyright stories that speak authentically and ethically of their journeys toward transformation.
• Analyze and report on digital marketing campaigns and recommend ways to improve.
• Monitor online conversations and recommend opportunities to communicate relevant, engaging stories across social channels.

• Manage social media content creation.
• Develop the monthly e-newsletter.
• Annual Gala Lo Maximo
  • Manage Brand/key art development and all collateral.
• Summer direct mail piece
• CEO Fall letter direct mail piece.
• Annual Homeboy 5K fundraiser
  • Manage Brand/key art development and all collateral.
• Q4/End-of-Year Giving
  • Giving Tuesday digital campaign (email and social media)
  • Two direct mail campaigns with digital/email versions
• Support and collaborate with Social Enterprise Marketing Manager for holiday shopping and giving promotions.
• Support and collaborate with Media Relations Manager on monthly email creation and distribution.
• Maintain website updates.

Qualifications

• Bachelor's Degree from an accredited four-year college or equivalent experience.
• 4 years communications or marketing experience in an agency, nonprofit, or corporation
• Professional experience managing branded social networking channels such as: Facebook, Twitter, Instagram, YouTube, TikTok
• Strong written communication skills, with excellent grammar and spelling and outstanding attention to detail
• Self-motivated, independent with the ability to work well within a team.
• Flexible; possessing an entrepreneurial spirit with the ability to wear different "hats."
• Meet tight deadlines, often on short notice.
• Problem solver with a bias for getting things done.
• Team player who looks for opportunities to contribute to overall team success.
• Ability and willingness to work occasional evenings and weekends for events and offsite promotions.
• Keen design eye
• Experience using Mailchimp, Blackbaud, WordPress, and/or other CMS.
• Computer skills (Mac proficiency required): Microsoft Word, Excel, PowerPoint, and Outlook
• Knowledge of Twitter, Facebook, Instagram, LinkedIn, YouTube best practices
• Personal interest in emerging technology, with demonstrated participation in social media.
• Basic video editing skills (iMovie or other)
• Basic photography / photo editing skills
• Adobe Creative Cloud (Photoshop, Illustrator, Lightroom, In Design, Reader)
• Familiarity with Google Analytics, Facebook Insights, Twitter Analytics and/or other analytical platforms

Work Environment

• Dental, Vision, Medical Benefits
• 401(k)
• Flexible Spending Account (FSA)
• Short-Term & Long-Term Disability, and Accidental
• Pet insurance
• Generous work/ life balance
• 13 Paid Holidays