At HMY, marketing is about understanding people and building awareness of how our location, products, and services can satisfy their needs. We’re looking for an experienced and versatile marketing manager who’s eager to do this and more. The ideal candidate has experience in developing and executing marketing campaigns while working with a team to support events. The manager should be equally proficient with day-to-day marketing activities and long-term strategizing and strive under deadlines to meet the company's changing needs and event schedule.

Objectives of this role

· Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

· Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

· Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development

· Build brand awareness with social and content creation, performance marketing, and web teams to design, test, and improve the digital presence of HMY.

· Maintain day to day marketing tasks

Responsibilities

· Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets

· Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels (Instagram, Facebook, Google My Business, Yelp, Website)

· Help with website management and possible redesign for 2024 with working with a developer/web team

· Manage content and updates for customer and internal touch points

· Participate in events with content coverage and sharing of content on appropriate media platforms

· Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.

· Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

· Communicate with Team about marketing programs and strategies

Required skills and qualifications

· Proven success in developing marketing plans and campaigns

· Excellent written and verbal communication skills

· Strong project management, multitasking, and decision-making skills

· Metrics-driven marketing mind with eye for creativity

· Content creation and management

Preferred skills and qualifications

· Bachelor’s degree (or equivalent) in marketing, business, or related field

· Proficiency with online marketing and social media strategy

· Experience in designing captivating graphics

• · Willingness to work events