University of Florida Hillel

Marketing and Communication Associate

Overview of Role

As the Marketing and Communication Associate at UF Hillel you will help lead a marketing strategy for one of the largest campus based Israel travel programs in the country. 

You will lead by example through your hard work and dedication including being hands on, organized, a self-starter and someone who finds satisfaction from coaching others. You'll have to be a good planner, communicator, coordinator, and most importantly, a great team player.

As our UFtoIsrael brand ambassador and IACT cohort representative, you will lead a team effort to recruit students for Israel travel experiences, including Birthright Israel and Onward Israel, by building one-on-one relationships with them, staffing trips to Israel, and strengthening relationships upon students’ return to campus. 

Your work will have a measurable impact on our brand, vision, and the community.

What You’ll Do

• Develop and implement year round marketing and communications strategy around Israel travel
• Manage a team of Israel Travel Ambassadors to help you execute your marketing and recruitment strategy for Israel travel. 
• Primary staff for Birthright Israel trips each season; recruit, coordinate and train remaining Birthright Israel trip staff members from the UF community
• Opportunity to staff Onward Israel 8-week summer program; continue building relationships with students throughout the summer, ensuring a positive and meaningful Israel experience
• Develop relationships with students from key campus demographics to support Israel engagement at UF
• In collaboration with students and colleagues, develop ongoing engagement opportunities for interested program participates and alumni
• Build relationships with a broad range of students through meaningful conversations, connecting them with Jewish life on campus and relevant opportunities 
• Utilize data and partner with students and Hillel professionals to ensure a strategic approach to building Jewish life and community on campus 
• Participate in weekly supervision meetings with the Chief Experience Officer, as well as weekly staff meetings, and frequent team check-ins and strategy sessions

A Typical Day May Look Like

• Facilitating a meeting with Israel Travel ambassadors reviewing strategy and reaching out to prospective participants
• Work with students to create and implement a social media strategy for Israel travel
• Coffee with a student interested in getting involved in an Israel travel experience, identifying their interests and following up with a connection to a student leader or further information
• Spend time on campus with a few Israel Travel ambassadors, recruiting in public spaces 
• Meeting with colleagues to discuss Onward Israel and Birthright Israel recruitment and follow-up strategy
• Dedicated time to note your interactions in the database and send follow-up or check-in emails to students
• Supporting a student event in the evening where you meet two students who have not yet been on Birthright Israel and invite them to have coffee next week

What You’ll Bring to the Job

• 1-3 years of professional work experience and a bachelor’s degree
• Comfort around social media marketing
• Confidence initiating and running programs
• Creative problem-solving skills
• Ability to collaborate across teams of students and colleagues 
• An excitement and willingness to not slow down until you have reached your recruitment goal
• A passion for Israel that is contagious, and an enthusiasm to continue developing your own relationship to Judaism and Israel
• Previous experience traveling in Israel
• Understanding that students will connect with Israel in a variety of different ways

What You’ll Receive

• Competitive salary in the nonprofit marketplace, $44,000 in year one.
• A comprehensive benefits package, including health insurance, retirement plan, Life, AD&D and Long Term Disability (LTD) insurances, Flexible Spending accounts, generous vacation/sick time, and parental leave
• High-level professional development, mentoring, and skill building opportunities
• A network of terrific colleagues from across the Hillel movement
• Travel regionally and abroad, particularly to Israel

*Please note, candidates who apply to this job will also be considered for the IACT Engagement Associate Role at University of Florida Hillel and vice versa. 

About University of Florida Hillel

With one of the largest Jewish student populations in the country, the opportunities for Jewish life at UF are nearly limitless and UF Hillel strives to operate on a scale capable of meeting this challenge. Hillel provides Jewish students with community and connection through a relationship-focused approach that seeks to ensure every Jewish Gator is inspired to find their own voice and relationship with Judaism. 

The University of Florida is a big place with big dreams, a sense of community that spans the globe and unites generations. At UF, our common bond has always been more than a rallying cry. It is born of a steadfast commitment to excellence, and the Jewish Gator Nation will be looking to you to develop strategies that inspire every Jewish student at the University of Florida to make an enduring commitment to Jewish life.

Gainesville is a great place to live with all the offerings of a vibrant college town, including an excellent arts scene, first class medical care and academic health system, SEC sports, and inspired local restaurants. Here culture meets nature with eight state parks, featuring more than 100 miles of trails for biking and hiking, plus crystal-blue freshwater springs. The wide range of offerings, extremely high quality of life, and relatively low cost of living has made Gainesville an increasingly popular destination to live for people of all ages. Gainesville is also within a two-hour drive of Jacksonville, Orlando, and Tampa. 

UF Hillel is affiliated with Hillel International. Hillel International enriches the lives of Jewish students so they may enrich the Jewish people and the world, and envisions a world where every student is inspired to make an enduring commitment to Jewish life, learning and Israel.