Responsibilities:

- Develop and execute direct response marketing strategies to drive customer acquisition and revenue growth.
- Manage and optimize digital marketing campaigns across various channels, including search engine marketing (SEM), display advertising, social media advertising, and email marketing.
- Utilize marketing automation tools to create personalized customer journeys and automate lead nurturing processes.
- Collaborate with cross-functional teams to develop and implement content marketing initiatives that align with brand messaging and drive engagement.
- Monitor and analyze campaign performance using Google Analytics and other tracking tools to identify opportunities for optimization.
- Stay up-to-date with industry trends and best practices in digital marketing, e-commerce, and marketing automation.
- Conduct market research to identify target audiences, competitive landscape, and emerging trends.
- Collaborate with product management teams to develop effective messaging and positioning for new products or features.
- Manage relationships with external vendors, agencies, and partners to ensure successful campaign execution.

Skills:

- Strong knowledge of digital marketing strategies and tactics, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, content marketing, and email marketing.
- Proficiency in using marketing automation platforms to create automated workflows and lead nurturing campaigns.
- Experience with HTML5 coding for email templates or landing pages is a plus.
- Familiarity with Google Analytics or other web analytics tools to track campaign performance and generate insights.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
- Effective communication skills to collaborate with cross-functional teams and external partners.
- Knowledge of product management principles is a plus.
- Familiarity with advertising platforms such as Google Ads or Facebook Ads is preferred.

Note: This job description is not intended to be all-inclusive. The employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

Job Types: Full-time, Part-time

Pay: $18.69 - $19.82 per hour

Expected hours: 8 – 40 per week

Ability to Relocate:

• Chicago, IL 60640: Relocate before starting work (Required)

Work Location: In person