Description

Under the direction of the Outreach Manager, this position will have oversight of the company’s social media and other on-line applications. They will also be responsible for design and appropriate audience messaging. Approximately, 20% of this position’s time will be dedicated to assisting with community events and post event evaluation.

Job Duties:

• Oversight and maintenance of the company’s social media and other on-line applications. Including, but not limited to: Facebook, Twitter, LinkedIn, Instagram, YouTube, Google, etc.
• Create relevant content that supports Health West brand recognition and messaging that is on-line application specific and maintains the highest of professionalism
• Monitor on-line discussions about our company, competitors, and/or industry and provide feedback to Outreach Manager
• Run social media and other on-line campaigns
• Maintain a social media content calendar to stay organized across all social media channels in order to meet predetermined marketing campaigns that support the overall direction of the Health West strategic plan
• Create content that educates and engages the audience
• Explore new ways to engage and identify new social networks to reach target audiences
• Assist with tracking, measuring, and analyzing social media ROI
• Assist with the design of brochures, postcards, promotional material, other published communications pieces as well as internal documents, and reports.
• Assist with coordination of outreach events
• Assist with the development of outreach plans and opportunity assessment.
• Participate in outreach events that include, but are not limited to: parades, health fairs, community events, etc.
• Other duties as assigned by the Outreach Manager Additional Responsibilities:
• Must be able and willing to travel as needed, have dependable transportation, a valid driver’s license, and proof of automobile insurance
• Adhere to and exhibits Health West core values.
• Demonstrate well-developed written and oral communication skills.
• Maintain confidentiality and protect sensitive data.
• Adhere to organizational and department specific safety standards and guidelines.
• Work collaboratively with other departments
• Demonstrate exceptional customer service and interact effectively with physicians, patients, visitors, staff, and the broader health care community.

Qualifications

Education and/or Experience:

• High school graduate (or GED)
• One-year experience in content development and oversite of social media platforms
• Experience with design of social media ads, brochures, flyers, and other promotional materials
• Ability to speak effectively before groups and actively engage the general public
• Willingness to work some weekends and/or evenings for community events