OUR CULTURE & OUR PEOPLE:

Mass Bay Brewing Company, renowned for leading the craft beer industry with innovation, integrity, and quality, is looking for a Senior Brand Director to join our dynamic team. As an employee-owned company with a 38-year legacy, we are committed to brewing exceptional beers while fostering a sustainable community. If you're passionate about making a significant impact in the beer industry and driving brand excellence, we invite you to bring your expertise and enthusiasm to our team.

POSITION OVERVIEW

We're in search of a Senior Brand Activation Manager who will serve as a dynamic leader, driving our brand's presence and growth within the competitive landscape of the alcohol industry. This role demands a creative strategist with a proven track record in executing impactful marketing campaigns and events. The ideal candidate will collaborate closely with cross-functional teams to develop and implement innovative strategies that elevate our brands to new heights.

KEY RESPONSIBILITIES

• Strategic Activation Leadership: Develop and implement comprehensive activation strategies to enhance brand visibility and consumer engagement across key markets and retailers.

• Innovation and Engagement: Champion innovative approaches and identify novel branding platforms to drive brand traction and consumer connection.

• Event Planning and Execution: Direct the planning and execution of non-festival events, experiential marketing activities, and grassroots initiatives to amplify brand presence.

• Partnership Development: Cultivate strategic partnerships with breweries, event organizers, sponsors, and stakeholders to support joint programming and activation efforts.

• Resource Allocation: Optimize activation plans by market and brand to maximize performance within allocated resources, with a focus on key markets like Boston and VT.

• Stakeholder Engagement: Collaborate internally and externally to develop and implement plans that excite and engage stakeholders while driving in-market results.

• Budget Oversight: Set and manage budgets for activation campaigns, ensuring optimal spending across various initiatives.

• Performance Analysis: Establish program KPIs, monitor campaign performance metrics, and provide actionable insights for ongoing improvement.

IDEAL CANDIDATE

• Brand and beer enthusiast with a strong passion for consumer-centric marketing

• Results-driven and proactive with excellent time management skills

• Collaborative, detail-oriented, and analytical thinker

• Creative problem solver with strong leadership skills

• Industry knowledge expertise with the ability to balance operational and strategic needs

QUALIFICATIONS

• Bachelor’s degree or 5 years in marketing, or related field; Masters degree is a plus

• 5 years of experience in Marketing activation, brand management, or a related role, with strong, demonstrated results – ideally for both new as well as legacy brands

• Strong track record of using quantitative and analytical skills as well as business acumen to develop and implement in-market plans that engage external stakeholders and achieve in-market results

• Proficiency in project management as well as Microsoft Office programs (Excel, Word, PowerPoint, Teams)

• Knowledge of the beer industry, including market trends and consumer preferences

• Have enthusiasm for craft beer in general and the MBBC portfolio in particular

JOB GRADE: Barrel

FLSA: Exempt