Company Description

Hana Florist POS is a leading provider of all-in-one ecommerce and POS solutions for retail businesses. Our cloud-based platform simplifies operations, scales business growth, and enhances buying experiences. With a team of 29 employees in North America and Asia, we serve retail and service businesses in over 7 countries. Founded in 2013 in Maryland, USA, Hana Florist POS empowers businesses to innovate and succeed in the competitive retail industry.

Role Description:

This is a full-time role for a Digital Marketing Executive based in Germantown, MD. The Marketing Executive will be responsible for conducting market planning and research, communicating with clients and stakeholders, and driving sales and marketing strategies. The role will involve on-site work at our Germantown office.

Key Responsibilities:

➢ Ensuring collaboration with internal teams such as creative, design, and development to ensure cohesive and impactful digital campaigns that align with clients' brand guidelines.

➢ Develop and execute digital marketing strategies to achieve clients' business objectives, with a keen emphasis on driving website traffic, increasing brand visibility, and attracting quality leads.

➢Lead thorough market research and competitive analysis to identify target audiences and identify opportunities for growth.

➢ Oversee the planning and execution of digital advertising campaigns, including PPC, display advertising, and retargeting efforts, optimizing for maximum ROI.

➢ Monitor and analyze campaign performance, providing regular reports to clients, highlighting key metrics, and making data-driven recommendations for ongoing optimization.

➢ Stay current with industry trends, technologies, and best practices in digital marketing, continually identifying new opportunities for innovation and growth of the team and function.

➢ Foster strong relationships with clients, serving as their main point of contact for all digital marketing needs, actively managing expectations and ensuring high levels of client satisfaction.

Qualifications:

➢ Bachelor’s degree in marketing, advertising, or a related field.

➢ Minimum of 5 years proven work experience with successful track record as a Digital Marketing Manager or Director, preferably in an advertising agency setting.

➢ Solid understanding of digital marketing strategies and tactics, including SEO, PPC, social media marketing, content marketing, and email marketing.

➢ Demonstrated experience in managing successful digital marketing campaigns that have achieved desired business outcomes.

➢ Strong analytical skills, with the ability to interpret complex data and metrics to make data-driven decisions.

➢ Exceptional leadership skills, with experience in managing and motivating a team.

➢ Excellent communication and interpersonal skills, with the ability to build effective relationships with clients, team members, and stakeholders.

➢ Proficient in using digital marketing mediums, platforms, and software (such as HubSpot, Facebook, Instagram, LinkedIn, Tik Tok, Streaming, E-newsletter Drip, Text Campaigns).

Key Performance Indicators (KPI) Scorecard:

Performance effectiveness and success will be measured using the following metrics:

New client acquisition

The number of new clients acquired during the fiscal year, or aggregate booked value of total new client revenue during the fiscal year.

Current client growth

Percentage or actual dollar growth during a specified measurement period above a baseline from the same period of the prior year. Periods may be QTD, YTD, YE minus prior period YOY.

Client lead generation

The percentage or actual leads created on behalf of a client as measured against specified targets or year over year performance for a specified period of time. Periods may be QTD, YTD, YE minus prior period YOY.

Lead generation for new client acquisition

The number of new clients or revenue dollars from new clients directly attributed to lead generation efforts by Digital Marketing Executive.

What Hana Offers:

➢ $90K – $110K OTE.

➢ Equity with high growth potential and competitive salary.

➢ Flexible work arrangements (home and office).

➢ 401k, medical insurance, professional/personal development opportunities.

➢ Perks like coffee, beers, and non-alcoholic beverages.

➢ The key focus is finding a passionate, results-driven marketing professional who can support the Marketing Manager, contribute creative ideas, and help drive Hana's brand and marketing initiatives across multiple channels

Job Type: Full-time

Pay: $90,000.00 - $110,000.00 per year

Benefits:

• 401(k)
• Professional development assistance

Application Question(s):

• How many years of work experience do you have with Salesforce.com?
• How many years of work experience do you have with Marketo?
• How many years of work experience do you have with Content Development?
• Are you comfortable working in an onsite setting?

Experience:

• Marketing: 5 years (Required)

Ability to Commute:

• Germantown, MD 20876 (Preferred)

Work Location: In person