Description

Job Title: Marketing Data Analyst

Department: Marketing

Reports to: Marketing Manager

Classification: Exempt

Location: Remote 

Travel: Less than 10%

GWS is the North American leader in the design and manufacturing of custom cutting tools. Servicing industries including Aerospace, Automotive, Medical, Energy and general Engineering. As the fastest growing company in our industry, the career opportunities are numerous and the pathways for advancement nearly limitless.

Job Summary: We are seeking a skilled Marketing Data Analyst to join our team, tasked with delivering data-driven insights to enhance our sales and marketing efforts. The successful candidate will play a pivotal role in analyzing data from diverse sources, interpreting results, and providing actionable recommendations to optimize marketing campaigns. Collaborating closely with the sales and marketing team, the analyst will develop and execute data-driven strategies to maximize return on investment (ROI). This role requires a proactive and analytical approach, with a focus on leveraging data to drive sales and marketing success. This position is located at our Grand Rapids, MI facility, with the flexibility to transition to a hybrid remote/in-person work arrangement.

Duties/Responsibilities:

• Gather and analyze data from multiple sources, including sales data, web analytics, social media analytics, marketing automation, and CRM tools, to support marketing and sales projects.
• Develop and implement data-driven strategies to optimize marketing campaigns and improve overall marketing performance.
• Analyze customer data to identify trends, segment audiences, and provide actionable insights to address key strategic questions.
• Monitor and report on marketing performance, using statistical analysis tools and campaign management software to provide actionable insights and recommendations.
• Create reports and presentations to communicate results and insights to stakeholders, including the development of automated reports using SQL and direct data source databases.
• Monitor industry trends and best practices to continuously improve marketing strategies and tactics.
• Evaluate customers' online behavior and provide recommendations for enhancing the online experience.
• Assist with the development and automation of regular sales and marketing reports, providing market and consumer insights to support other marketing and sales departments.
• Advise other marketing functions (e-commerce/website, online/offline advertising, brand, product development) as the knowledge owner for customer and market data.
• Analyzes external and internal customer data using database queries (SQL, Access), spreadsheet (Excel) models, web analytics tools (Google Analytics, Google Ads), web-based analytical tools (Retool, Databox) and campaign management software tools.

Education and Experience:

• Bachelor's degree in a quantitative field such as Mathematics, Statistics, Computer Science, or Economics. Business or Marketing degree acceptable with work experience.
• Minimum of 5 years of experience in SQL working with sales and marketing analytics, with a strong emphasis on data interpretation and actionable insights.
• Proficiency in marketing analytics tools and techniques, including web analytics, social media analytics, marketing automation, and CRM tools (Infor CRM).
• Experience in marketing research, statistical analysis, or data analysis, with a minimum of 5 years of work experience in these areas.

Required Skills/Abilities: 

• Proficient in marketing research, statistical analysis, and quantitative techniques to address marketing challenges.
• Exceptional analytical skills and business acumen for translating complex data into actionable marketing strategies.
• Strong organizational skills, with the ability to manage multiple projects simultaneously, ensuring attention to detail and accuracy.
• Excellent communication and presentation skills, capable of conveying complex insights clearly to both technical and non-technical audiences.
• Mastery of analytical tools such as Excel, Access, SQL, and data visualization tools like Retool and Databox for building and automating reports.
• Proven problem-solving and critical thinking skills, with the ability to identify trends and anomalies in large datasets.
• Proficient in using CRM (Infor CRM) systems and marketing automation platforms to integrate and analyze data from various sources.
• Strong time management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
• Familiarity with Microsoft and Google Office Suite, with a preference for advanced proficiency.
• Ability to work collaboratively in a team environment and independently with minimal supervision.

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other factors prohibited by law.