The Marketing Director will oversee, coordinate, and participate in the development of marketing strategies, policies, programs and campaigns for the organization.

Supervisory Responsibilities:

• Recruits, interviews, hires, and trains supervisory and management staff in the department.
• Oversees the daily workflow of the department, to include: on-premise staff, remote teams and contract marketing staff
• Provides constructive and timely performance evaluations.
Handles discipline and termination of employees and in accordance with company policy.

Duties/Responsibilities:

• Directs and implements the organization’s advertising and promotional activities for in-store and online marketing initiatives.
• Analyzes target market information to identify and recommend effective marketing approaches, customers and demand for products
• Partners with Procurement and eComm leaders in conducting market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products.
• Identifies new market segments that will benefit from company products.
• Prepares effective advertising campaigns based on market research.
• Maintains knowledge on trends and services for marketing.
• Collaborates with senior executives to develop growth plans for the organization.
• Forecasts, drafts, implements, and oversees the department’s operating budget.
• Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.
• Negotiates contracts for services needed to execute a marketing strategy.
• Performs other related duties as assigned.

Required Skills/Abilities:

• Excellent verbal and written communication skills.
• Thorough understanding of market developments.
• Thorough understanding of marketing strategies and practices.
• Excellent interpersonal and customer service skills.
• Excellent organizational skills and attention to detail.
• Strong analytical and problem-solving skills.
• Strong supervisory and leadership skills.
• Proficient with Microsoft Office Suite or related software.
• Strong background in socia media and traditional media
• Experience in writing ad copy

Education and Experience:

• Bachelor’s degree in Business Administration, Marketing, or related field required; Master’s degree preferred.
• At least five years of experience in marketing and long-range planning required.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift 15 pounds at times.