Description

Job Purpose: Georgia Urology (GU), the largest urology practice in Atlanta, is growing bigger and better, and looking for high caliber physician liaisons to help accelerate our success.

JOB FUNCTIONS: 

Tactical Activities:

At a basic level, the Physician Liaison (PL) is responsible for growing patient referrals in their territory. They will do this by developing and executing various growth strategies across a variety of engagements, from facilitating online marketing (webinars, social media, email), to representing GU at in-person community outreach events within their territory, such as: 

• Make new friends: Identify potential referral sources and establish a connection with new clinics, practices, or medical facilities as appropriate. 
• Keep old friends: Schedule, visit, and follow up with referring physicians (and their staff members) to make sure they continue to trust us with their patients.
• Have a party: Orchestrate physician relations meetings between GU providers and healthcare professionals to foster a connection and educate referring medical practices on the value and capabilities of Georgia Urology to their patients. 
• Have a bigger party: Plan, set up, and represent Georgia Urology at local healthcare, community, and networking events.
• Keep a close eye on your community: Maintain accurate, up-to-date records of every interaction through existing data and CRM management tools.

Strategic Activities:

The Physician Liaison will establish territory ownership and direct growth strategies using data-based inputs to determine the most effective return on effort/investment.

• Data collection and analysis of all relevant insights which may include industry trends, referral trends, online reviews, patient, and provider discussions, and competitive reviews. 
• Data analysis, strategic insights, and territory action planning: Assess and organize data to report on and direct strategies (outreach, marketing campaigns, and messaging) to optimize referral and patient volume growth.

QUALIFICATIONS:

The ideal candidate profile and what they can expect from us:

Georgia Urology marketing is searching for another teammate who is… 

1. Fun, creative, and energetic: Life is short, and we want to accomplish big things. At Georgia Urology, we strive to help our patients live their best life and we are growing our practice to help more patients faster. In this mission, we work hard, try new things, fail fast and brush each other off to try again until we can loudly celebrate the wins. If you are a go-getter looking for better, keep reading. 

2. Someone we can count on: Accountability is a term overused and underdefined, so let’s be clear: we want someone who is ridiculously predictable in hitting their targets. We need someone who will hit their desired outreach targets with meaningful engagements. If that sounds like you, read on! 

3. Passionate and empathetic: As a physician liaison you will not be involved in patient care directly, however, you will be the eyes and ears of patient and provider experiences across a wide range of engagements. As such, you will help us celebrate our victories on social media and facilitate service repair should we fall short of delivering outstanding patient experiences. 

4. Committed to the role: Our best employees have worked in previous sales, marketing or healthcare related roles and can appreciate a solid team and culture. We are looking for someone who will build and grow with us, not someone who is taking the next job. In return we will develop growth opportunities to make growing with us worthwhile for all.

5. Team player: We are building the best and largest urological practice in Georgia. We have an amazing head start but healthcare is an ever-evolving enigma that we are all navigating to the best of our abilities. It requires us to step up to new requirements and have the patience with limitations, but most of all it requires a positive attitude and communication skills to help us move forward powerfully.

If this sounds like you, let’s see if you qualify because we we’re excited to meet you!

Physician Liaison Experience, Requirements and Territory Specifics: 

 Experience:

• Bachelor's degree in healthcare administration, marketing, or a related field or equivalent work experience to demonstrate knowledge of healthcare regulations and compliance requirements. 
• Minimum of 2 years of experience in a physician liaison role or a similar healthcare a development role ideal candidate will have outside sales experience as an individual contributor with a proven track record of exceeding sales quotas. 
• Excellent interpersonal and communication skills, with the ability to establish and maintain strong relationships with referring physicians and their staff. 
• Demonstrated ability to plan and execute successful community outreach events and marketing campaigns. 
• Strong organizational and time-management skills, with the ability to manage multiple priorities and projects simultaneously. 
• Ability to work collaboratively with internal teams to achieve growth objectives. 
• Demonstrated ability to thrive in an independent work environment and a willingness to learn. 
• Confident, knowledgeable, and able to work in medical or healthcare setting. 
• Ability to travel locally in territory (up to 5 days a week). 
• Proficient in Microsoft Office, Excel and a CRM (Marketware preferred). 
• College coursework preferred. 
• Must have a valid Georgia Driver’s License.

Location:

The Physician Liaison will split his/her time between the assigned territory which will span the Gwinnett, Decatur, and Braselton areas. He/she will be expected to spend time in those areas and in coordination with Georgia Urology providers to meet with referring providers, coordinate events, and build relationships with new referral sources. 

Reporting Structure:

The Physician Liaison will report to the Director of Marketing and collaborate with other members of the marketing and leadership teams to execute growth strategies.

DISCLAIMER: This job description is not intended to be all-inclusive; therefore, management has the right to assign or reassign schedules, duties, and responsibilities to this job at any time, as business requirements dictate. It is mutually agreed that this job description does not constitute a written or implied contract of employment.

Georgia Urology is an EOE and provides a Drug Free Workplace