SUMMARY

The Product Content Specialist collects and implements multi-media content representing specific product lines for GameStop’s digital and physical channels to ensure a world-class enterprise shopping experience in order to drive higher traffic and sales conversions.

Through these efforts, associate is a subject matter expert on all things related to the products carried by GameStop. Associate will interact with his or her supervisor several times a week, perhaps daily, to receive guidance and feedback.

Many non-routine activities will require a supervisor’s advance approval.

This position will sit onsite in Grapevine, TX.

JOB DUTIES AND RESPONSIBILITIES*

• Ensure world-class product information for various current and future product lines, and additional. Content includes digital assets such as screen shots, box art and videos as well as product meta-data such as ESRB ratings, product specifications, product contents, etc.
• Ensure that all items have a correct taxonomy, attribution and adhere to the site standards.
• Ensure the confidentiality and secure handling of embargoed information provided by other teams and publishers to ensure such information is not released to the public until approved.
• Track and update related product information including bonus items, release date availability, and special notices and disclaimers related to products.
• Partner with Digital marketing on SEO strategies and optimization of product pages.
• Maintain and create relevant associations between products including upsells, cross sells and digital to physical relationships.
• Assist supervisor and related teams with identifying hot upcoming titles, gaming trends, awareness of pre-release titles and provide other feedback where needed to support traffic, conversion, and sales goals.
• Assist the User Experience team by recommending improvements to content presentation, depth, and quality in order to increase conversions and provide all purchase-relevant product information.

RELATED COMPETENCIES

• Contributing to Team Success Actively participates as a member of a team to move the team toward the completion of goals.
• Managing Work Effectively manages one’s time and resources to ensure that work is completed efficiently.

REQUIRED SKILLS AND EXPERIENCE

• Bachelor’s degree with a regionally accredited program or 5 years of relevant work experience required.
• 3 years of site merchandising experience is required.
• Basic understanding of SEO keywords and concepts is required.
• Salesforce Commerce Cloud platform experience is highly preferred.
• Expertise in site analytics if highly preferred.
• Strong computer skills : proficiency in Outlook, Word, PowerPoint, and knowledge of Excel.
• Previous experience working with digital assets and related asset management tools required.

MINIMUM QUALIFICATIONS, JOB SKILLS, ABILITIES

• Working knowledge of basic HTML, FTP, and file editor applications
• Possess proficient analytical, problem solving and decision-making skills in order to interpret data and make subsequent decisions and recommendations.
• Proficient ability to communicate effectively with others using spoken and written English.
• Proficient knowledge of Windows-based business computers and Microsoft Office programs; specifically, Excel, Outlook, and Word
• Ability to organize, prioritize and control job responsibilities in order to meet deadlines.

Last updated : 2024-05-01