Diagnostic Solutions Marketing Programs Manager

Fortis offers word-class reagents, tools, materials, and custom services for our research, diagnostic and therapeutic customers. We are seeking a motivated and inspiring Marketing Programs Manager to join our team. The ideal candidate is excellent at copywriting; advanced in Pardot execution; adept at planning end-to-end campaigns containing landing pages, forms, and associated nurture campaigns; skilled at planning and executing offline promotions such as events and advertising in publications; and focused on measuring the business outcomes – not engagement outcomes – of campaigns and promotions.

This new Marketing Programs Manager will serve as a key team member responsible for helping build a marketing strategy to meet the Diagnostic Solutions business priorities covering our diverse portfolio and customer segments.

In Latin, “fortis” means “brave, strong, mighty, steadfast, spirited.” Does that describe you? Read on!

What You Will Do

• Partner with Head of Marketing and business leaders to prioritize, plan, execute, and measure marketing campaigns for Fortis’s multiple businesses.
• Write, edit, and proofread marketing content in partnership with subject matter experts and ensure messaging is aligned with Fortis businesses’ target markets and segments in academia, pharma, and biotech.
• Publish content in tools such as Pardot, social media (especially LinkedIn), and the Fortis website, abiding by best practices for user engagement and SEO where applicable.
• Assist with the development, build, running, and follow-ups from conferences and events for Fortis businesses.
• Coordinate on the development and publishing of assets, messaging, and calls-to-action with key partnerships, journals, and 3rd party publications, including CiteAb, TheScientist, The Antibody Society, and others.
• Manage budgets, review performance, and optimize agency-run campaigns in Google Ads, Microsoft Ads, LinkedIn Ads, and other relevant SEM and paid media partners.
• Develop measurement framework and strategy for marketing campaigns using Salesforce, considering user engagement data, opportunity and opportunity revenue creation, and closed-won business influenced by marketing. Analyze campaign performance and generate data-driven insights that influence marketing strategy.
• Report out performance of marketing campaigns on regular cadence: monthly, quarterly, annually.

Who You Are & What You Bring

Knowledge, Skills, and Abilities:

• Thorough knowledge of full funnel marketing, brand, social and digital marketing, along with a demonstrated track record of success and performance.
• Strong communication and presentation skills, ability to motivate others.
• Strong data analytics capabilities and critical thinking skills.
• Ability to work in a fast-moving organization centered around growth.
• Highly organized and detail-oriented – can execute complex tasks with minimal oversight.
• Resourcefulness and a willingness to go the extra mile
• Dedication to continuous learning and improvement
• Ability to manage multiple deadline-driven tasks simultaneously
• Collaborative, team-oriented, accountability-driven work style

Preferred education and experience:

• 5 years’ experience, with at least 2 years’ experience in life sciences industry
• BS Marketing, Marketing Communications, Product Management or Field Marketing Support. Science degree is preferred
• Demonstrated project and budget management experience
• Experience managing external vendors, including advertising agencies and freelancers
• Experience writing creative and engaging marketing content that can engage a technical audience

Why Fortis?

Fortis is about being brave, making smart decisions, and quickly learning and adapting to become better today than we were yesterday. We have an incredibly talented group of intelligent, down-to-earth individuals who are committed to developing and manufacturing only the highest quality products.

Benefits:

Fortis provides a competitive salary, success-sharing bonus plan, medical, dental, disability and life insurance, and a 401(k) plan. We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic. We are an E-Verify Employer in the United States.

We are passionate about improving lives through the support of scientific discovery. Our mission: “Pursuing a Healthier World by Creating Tomorrow’s Science Today” is complemented by our core values (EXCITE):